"All animals are equal, but some animals are more equal than others." George Orwell may have thought he was writing about the pitfalls of communism, but though he may not have known it, his words were eerily prophetic in the context of the auto industry. Take, for example, the latest special edition from Alfa Romeo.
Created specifically for the UK market, the MiTo Turismo Sport is another example of a special edition that's hardly any more special than the model it's based on. In fact, all it seems to do is limit selection – to three colors (black, white or red) and two engine options (gasoline or diesel, each producing a paltry 95 horsepower). What's "special" about it is that it bundles several popular options – alloys, cruise control, Blue&Me infotainment system, etc – into one package that sells at a value. So it's special, as long as you would have ordered yours within those parameters anyway, or don't mind limiting your choices.
All special editions are special, but some are more special than others. This particular example, then, is more the former than the latter. Details in the press release after the jump.
[Source: Alfa Romeo]
ALFA MITO TURISMO SPORT JOINS THE RANKS FROM £199 A MONTH OTR
Alfa Romeo UK is welcoming a new special edition version of the sporty compact Alfa MiTo to its showrooms this month. Brimming with additional content and available from just £199 a month with a £1,000 deposit, the Alfa MiTo has never been so enticingly accessible.
The new Alfa MiTo Turismo Sport combines head-turning design, dynamic performance and engineering technology with an additional £1,610 worth of optional equipment – all from just £12,895 OTR.
To add to an already attractive package, customers can also take advantage of Alfa's latest finance deal that delivers the MiTo Turismo Sport 1.4 16V 95bhp from just £199 a month with only a £1,000 deposit required.
The new sporting edition will be available in a choice of three visually arresting colours –Solid Black (as standard), Biancospino White or the new Alfa Metallic Red.
There is further choice to be had when it comes to engine power for the MiTo Turismo Sport.
The sprightly 1.4 16V 95bhp petrol version available from £12,895 OTR is joined by the acclaimed 1.3 JTDM-2 95bhp MultiJet turbodiesel, which is available from £14,410 (£219 a month with a £1000 deposit).
While the 95bhp 16V petrol engine provides a fun and engaging drive, the advanced second generation MultiJet turbodiesel engine -JTDM-2 -perfectly complements the Alfa MiTo philosophy of low emissions (112g/km of CO2) and fuel consumption (65.7mpg on the combined cycle) without compromising performance and driver satisfaction (0-62mph in 11.6 seconds).
On top of the already impressive standard equipment found in the MiTo Turismo; such as air conditioning and state-of-the-art Alfa D.N.A technology, the Alfa MiTo Turismo Sport special edition includes 16" alloy wheels, rear spoiler, cruise control, Blue & Me™ technology, fog lights and a leather steering wheel incorporating audio and phone controls.
To find out more about the new MiTo Turismo Sport or to test drive any new Alfa Romeo model, customers should visit www.alfaromeo.co.uk