• May 25, 2010
2010 Hummer H3 – Click above for high-res image gallery

Would the last one out the door please switch off the lights? The long strange trip that has been the Hummer brand is just about over for General Motors. The final ever production H3 rolled out of GM's Shreveport, Louisiana factory on Monday May 24, 2010 on its way to an Avis rental car outlet. As you may recall, GM had actually stopped assembling H3s in mid-2009 as it went through bankruptcy, but it resumed production recently in order to fill an 849 unit special order.

GM tried to sell the Hummer brand to Sichuan Tengzhong Heavy Industrial Machines Co., Ltd but the deal ultimately fell apart last February. A subsequent offer from Raser Technologies also went nowhere. Now that production has ceased, 200 of the 900 remaining employees at Shreveport will be laid off by July and the rest of the Hummer staff back at headquarters in Detroit is either leaving or being reassigned.



[Source: The Car Connection]


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    • 1 Second Ago
  • 32 Comments
      • 4 Years Ago
      Uh, GM sold a bazillion H2s and HUMMERs in general. As late as early 2008 it was GM's most profitable brand.

      When the fuel spike hit and economy tanked HUMMER tanked with them. People suddenly didn't have the disposable income to buy and fuel a fullsize, off-road oriented, 60k, 11mpg SUV. They stopped giving out subprime loans to keep buying them as well. The market for them was entirely overblown due to easy auto credit, no different than housing really.

      GM's biggest mistake with HUMMER was trying to mainstream it and expanding it too far, too fast. Leaving it very niche like Range Rover would have been smarter for the brand image and GM itself. They also should have came out with the H4 years ago to give the brand something semi-affordable and semi-attainable to sell and people to drive, that's where the volume really should have been. They also teased a Duramax/Allison powertrain in the fullsize H2 that should have materialized but never did.

      GM was shrewd in buying the HUMMER brand name and initially had a good and unique thing going with it and they greedily mismanaged it into oblivion, much like the entire company really.
      Moises
      • 2 Years Ago
      Well i have been driving my H-3 for 5yrs and compare to my old 1988 ford Bronco and other big trucks i'm happy with the gas milage i get and the service. and since we are still in america we can drive what ever we want. and enjot it. because all suv's and cars all drink and consume gas. whats the big beef.
      • 4 Years Ago
      I wonder what kind of mileage the H2 and H3 would have gotten if the H2 had the duramax and hybrid mechanicals of the full size hybrids and the H3 had the 3.8 litre V6 with the hybrid system as well.
      Could GM have sold more of them had a vehicle that got good diesel/gas mileage?
      Hmmmm....
      • 4 Years Ago
      Thank God !!!!!
      • 4 Years Ago
      Last one sold to Avis... perfect. Poetic justice.
      • 4 Years Ago
      The Civilian H1 was a great, niche market vehicle. Unique and impressive.

      H2 and H3 never, ever should have happened, and was a national embarrassment. Not quite as embarrassing as Sarah Palin, but pretty darn close.
      • 4 Years Ago
      Since the first h2s came out I have hated what gm has done with hummer. Hummer was
      meant to be an off road machine and not a soccer moms minivan replacement. The hummer will go down in history as the edsel of our time
        • 4 Years Ago
        As for jeep...at least they still have the wrangler which has stayed pretty true to its roots and you can still take a few jeeps off road. The addition of the compass and the patriot shouldn't have the jeep name on the front because they are basically a rebadged Dodge. I can't say much for Land rover.
        • 4 Years Ago
        So based on your reasoning it's safe to say you hate Jeep and Land Rover too? Both are handled no differently than HUMMER.
        • 4 Years Ago
        Yet again TriSheild your comments are pointless and uninformed. Jeep and LR were handled far differently than Hummer, both companies have worked long and hard to foster an offroad but tread lightly outdoorsy image that gave them legitimacy in the market where Hummer was marketed to take advantage of the SUV craze and those who wanted to stand out. Not to mention by comparison, Jeeps are on average smaller and much less in your face while Hummers are large and a symbol of the conspicuous consumption of wealth on credit that is no longer cool in this country. There is a huge difference between these three brands and how they were handled over the years and that's why Hummer is a worthless dying brand with no one willing to save it and Jeep was arguable the most valuable asset in the Chrysler portfolio when it was bought by Fiat.
      • 4 Years Ago
      Better to die than to sell the soul to the Chinese.

      I believe the H1 Alpha and H3T Alpha will become something of a new collector's item as well, not unlike the G8 GXP. All of them are very rare.
        • 4 Years Ago
        Not much of a soul to sell.
      • 4 Years Ago
      Send the excess inventory to Bob Lutz.
      • 4 Years Ago
      See ya, wouldn't wanna be ya.


      • 4 Years Ago
      ah, true.. wrong word there(they are only about 30? years old and have been continuously on duty, so..)

      but still, when the H2 was first out, i think it filled up the expectations for an SUV which "civilian" H1 somewhat lacked, and at the same time, did a great job on retaining brand image(for example, like Cherokee and Grand Cherokee?)

      most importantly, even (some) ppl who aren't interested into cars, LOVED Hummers, they didn't care whether it was the H3 or the H2 they liked (plus, in my opinion it made the glorious luxury-SUV days that GM would never forget)
      • 4 Years Ago
      i don't know much about how well Hummers were engineered but at least i think it was one of the best retro-designs America has made

      sad to see the demise of Hummer
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