• Mar 3rd 2010 at 4:08PM
  • 53
Toyota has been getting hammered on Capitol Hill and on the showroom floor, but the Japanese automaker isn't going to take the punishment sitting down. To spur sales during this time of crisis, Toyota is betting big on incentives that included 0 percent financing and leases under $200 on its most popular products.
Effective immediately, Toyota is offering 0 percent financing for up to 60 months for the Camry, Corolla, Matrix, RAV4, Avalon, Highlander, Tundra and Yaris. If you're not looking to buy, the embattled automaker is offering lease specials of $179 on the Corolla and $199 for the perennially top-selling midsize Camry. To sweeten the pot, Toyota is also offering two years of free maintenance for all customers who purchase a new Toyota and have proof of current ownership of a Scion, Lexus or Toyota in the household.

With sales down nine percent in February versus the same month in 2009, Toyota needed to do something to get foot traffic into its dealerships. Since these are some of the best incentives we've ever seen Toyota dole out, we're thinking it just may work. But if these generous incentives don't spur a rush to local Toyota dealers, we're not sure what more Toyota will be able to do to regain lost momentum. The new rebates are good through April 5, 2010. Hit the jump to read over the Toyota press release.

[Source: Toyota]
Show full PR text
TORRANCE, Calif., March 2, 2010 – Toyota Motor Sales, U.S.A., Inc. today announced plans to launch the company's most far-reaching sales program in its history.

Starting today, through April 5, 2010, the national marketing program includes financing, leasing and customer loyalty offers. Highlights of the program include:

• 0% APR financing for up to 60 months on 2010 Avalon, Camry, Corolla, Highlander, Matrix, RAV4, Tundra and Yaris, for qualifying buyers.
• Low lease rates on 2010 Avalon, Camry, Corolla, Highlander, Matrix, Prius, RAV4, Tundra and Venza, for qualifying buyers. Examples include a Corolla lease for $179 a month and a Camry lease for $199 a month, although offers may vary regionally.
• Complimentary two-year premium maintenance program for customers who purchase or lease a new vehicle and provide proof of a Toyota, Lexus or Scion vehicle already registered in household, with applicable conditions.

"We launched this program to expand the focus on our customers, and thank them for their loyalty by adding value to our products," said Bob Carter, group vice president and general manager of Toyota Division for Toyota Motor Sales, USA, Inc. "We are standing behind our customers and our vehicles. It's a great time to buy a Toyota."

The marketing program will be supported by a television ad campaign from Toyota's advertising agencies Saatchi & Saatchi and Conill LA.

The March Sales Event television ads will begin airing on March 2, and will highlight the special 0% financing for 60 months offer. In addition, the ads will feature discussions with customers who recently purchased Toyota vehicles and reflect their feedback. Other commercials feature Toyota dealership associates, including salespeople, customer service representatives, technicians and others, thanking customers for their support and loyalty to Toyota.

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    • 1 Second Ago
      • 5 Years Ago
      Are these deals valid in Canada too? How come no specials on 2010 4Runner :(
      • 5 Years Ago
      Be careful of resale! That's all I've got to say.
      • 5 Years Ago
      Maybe Toyota could run some commercials revolving around the "Oh! What a feeling! Toyota!" and they could show a runaway Camry and its terrified driver just as it is getting ready to impact with a tree or bridge pillar.

      Seriously - Toyota you need no gimmicks - you just need to build vehicles that aren't going to scare the bejezuz out of the owner. Its actually that simple.
      • 5 Years Ago
      So the FJ isn't part of the offer? Lame.
        • 5 Years Ago
        You really owe it to yourself to make a trip to your local Jeep dealership.
      • 5 Years Ago
      "Biggest offers ever?" Where? Is Chicago excluded? They had better offers two months ago. What an insult and I'm not even that smart.
      • 5 Years Ago
      Hey, if Mark and Donna M. say the cars are safe, what more assurance could a potential customer possibly need? I mean look at those smiles!
        • 5 Years Ago
        well, maybe they were talking about the Honda/Chevy/Ford they have had for 15 years and are trading in.
        • 5 Years Ago
        No they will talk about how wonderful their Camry is no matter what because they are likely lifelong subscribers to Consumer Reports. Any recalls or service bulletins will just be proof to them of how much their friends at the Toyota dealer love them. They think they are valued customers because they only paid full price for their Camry and the dealer threw in some Free Oil Changes! They also think the Honda Ridgeline is the best Pickup truck ever made because Yonkers said so.

        There were no shortage of diehard domestic fans in the 90's despite the garbage they were making. Most were old guys (she above picture) who based their buying decisions on their experiences in the "good old days".

        It is really smart marketing though. It plays on people's natural psychology to begin to distrust what they are hearing. There will be a backlash in the public of folks who think all the issues are made up or part of some conspiracy. People will look for an excuse to disbelieve what they are hearing because it is easier to stay with comfortable existing assumptions.
        • 5 Years Ago
        "I mean look at those smiles!"

        Yeah, smiles of "Mark & Donna M." (fictitiously).....from life size/stand up cardboard cutouts.
        • 5 Years Ago
        Yeah, they've had their cars for a month, do you need any more proof that Toyotas are the bomb?
        • 5 Years Ago
        How would they know how reliable or safe the vehicles are they've had them for less than a month.
        • 5 Years Ago
        They've only had their new Toyota for a month but I think the gist of the quote is that they've been previous Toyota owners for a long time and are buying their bazillionth Toyota or whatever. Clearly meant for repeat customers.
        • 5 Years Ago
        Not to mention they've only owned their car for about a month.
      • 5 Years Ago
      @Polly Prissy Pants
      "I'm almost angry out of control"

      Tell it to the families that have died you moron.

      If i was less American or even less human, i would say I hope it happens to you,maybe then you will understand the angry at the cover-up, but i'm not.

      Fact: more people have died in a Toyota due to unexplained acceleration then any other manufacture in the last decade.
      • 5 Years Ago
      Duh this is Toyota North America last time I checked
      • 5 Years Ago
      Need help with sales, Toyota? Just KISS. Simply install alarms that alert drivers every time you cut a deal with NHTSA.

      • 5 Years Ago
      Tigermill, perghaps statistically you are correct, in which case ALL manufacturers can be presumed perfect, yep, Audi, exploding Pintos, Firestone blowouts, Jeep rollovers, everyone, heres a get out of jail free card...hey its just collateral damage, and in the big picture TRIVIAL.....the MAIN reason this IS a big issue is the dis-honesty, deceipt, deflection and the sweep under the rug mentality Toyota has had ,OBVIOUSLY for decades....beware of chest bumping when you have ( self professed ) become the worlds biggest and best.....this has been in the works for a LONG time, I'm amazed that other major issues like sludge, tailgates, rust, camshafts and blatantly inflated mileage claims, that would have been major news given any other manufacturer, were just treated with dis-missal....the gleam is, and will remain tarnished, the field is leveled and it is now BLATANTLY obvious that Toyota is NO better than the guy next door..except in their own minds of course
      • 5 Years Ago
      O% finance is no big deal if you are expected to pay full price. To only give the complimentary two-year premium maintenance program if you own another Toyota at home is a bit arrogant and greedy considering. Nothing special about those incentives. They sure aren't trying very hard.
      • 5 Years Ago
      "Your own personal experience"? Over one month? Think that qualifies you as experts in Toyota safety, Mark and Donna M.? Oh dear...
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