EMC Flash truck unveiled: 40 miles of electric power in a F-150 body for $50,000
Electric Motors Corporation has been working on upgrading Ford F-150 trucks with more advanced powertrains for a while now. The company's drives incorporate PML-Hi-Pa electric motor technology and were in the F-150 that was at SEMA last year (see more here). But EMC has bigger plans, including a pair of plug-in serial hybrid trucks, called Flash and Thunderbolt, that it hopes to start building next year. The company took the wraps off of the Flash prototype at its Wakarusa, Indiana headquarters over the weekend during the Green Jobs for America Exposition.
Pickuptrucks.com's Mike Levine snapped some images of the new and unconventional vehicle and got the story from EMC CEO Wil Cashen about the two-truck project. The Flash has lithium-ion batteries that will be able to drive for 40, 100 or 250 miles, depending on which option the buyer chooses. All versions use a 1.2-liter gas engine as a range extender. The electric motor and powertrain should be enough to to tow 5,700 pounds and cary 1,940 pounds, but won't be able to go off-road. Price: under $50,000 for the base model before a potential federal tax credit of $7,500. The Thunderbolt will be even more powerful and is intended to serve as a power source at work sites and have built-in WiFi.
Cashen described his company's methods as Tesla-like, saying, "It's an electric truck with an onboard range-extender generator system. We've taken an F-150 and have done something similar to Tesla, where they used a Lotus sports car for the underpinnings of their electric car. We're using an American-made vehicle for [the underpinnings] of our truck." There's a video of Cashen speaking about his company on Indiana Business after the jump.
[Source: EMC, Pickuptrucks.com]













Reader Comments (Page 1 of 2)
DiRF 4:35PM (9/08/2009)
I sure hope they know a helluva lot more about engineering EV drivetrains than they do about vehicle-design aesthetics...
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madgamer 4:35PM (9/08/2009)
You are paying quite a bit for those batteries, but at least the extra helping of ugly is included free of charge.
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ddvoryan 4:49PM (9/08/2009)
That is offensively, aggressively ugly. Wow.
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zamafir 4:54PM (9/08/2009)
"We’re building a vehicle that doesn’t force the customer to edit their lifestyle,”
I was about to say something then I saw this thing can tow. Now if only they worked on that front end a bit.
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ytilanigiroon 4:58PM (9/08/2009)
Kinda looks like something I drew in kindergarten, then promptly threw up on.
... also it's ugly.
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Flea 5:02PM (9/08/2009)
why did they take every feature on the front of it's petrol cousin and shrink it with photoshop? tiiiny headlamps, tiiiiny foglights, tiiiiny grille slats...
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Jim 7:03PM (9/08/2009)
it's Woll Smoth in vehicle form!
Art 5:02PM (9/08/2009)
"The Flash is expected to have the same work capabilities of the 4.2-liter six-cylinder Ford F-150 model that was discontinued last year."
That's like saying-we designed this sports car around the performance of the last gen Mercury Cougar
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Swede 5:05PM (9/08/2009)
- "Let's make it appealing to people!"
- "No let's make it grey and ugly."
- "That's an excellent idea!"
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Pokey 5:07PM (9/08/2009)
The Crosstour doesn't look so bad now.
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Pokey 5:11PM (9/08/2009)
Nevermind. I just went back and looked at the Crosstour again, still ugly.
hmmwv 5:35PM (9/08/2009)
Me think this is one of Honda's damage control measures.
zamafir 6:06PM (9/08/2009)
@Pokey ZING!
N 5:10PM (9/08/2009)
wow!
40 miles
I would rather walk.
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dukeisduke 5:24PM (9/08/2009)
Like anybody trying to run a business would even think about a truck with a 40-mile range. Try again, dopes.
Andrew L 5:13PM (9/08/2009)
At first I thought it was a nissan...
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Jimbo 5:19PM (9/08/2009)
So this is what the Honda designers moved on to after the CrossTour, huh?
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L3 5:24PM (9/08/2009)
Any explanation as to why it is not rated for off-road use? It may not be 4x4? If it can tow 5700lbs, it has enough power to do some off-road, I would think...
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Jim 7:06PM (9/08/2009)
probably didn't want to go through the expense of testing and "robustify-ing" it for off-road use, plus the fact that they probably assume none of their buyers would do so anyway. So, they cover their asses by saying "no off-road use."
Tael 2:29AM (9/09/2009)
then why bother with an F150 design. better to go with a more lightweight, lower clearance level design