• Jul 19, 2009
Kia Pride/Rio facelift - Click above for a photo gallery

Slowly but surely, Kia's new corporate look is filtering through its entire lineup. We've seen it in play on the Forte range, the Soul, and the updated Sorento so far. Now you can add the entry-level Rio to the list. At least we think you can. The photo above shows the newly-facelifted South Korean domestic-market Kia Pride (the Kia Rio in the U.S. market), which is reportedly set to go on sale shortly. As you can see, the car boasts an revamped front fascia, sporting Kia's dog-bone grille, new lighting, and a rehaped, Ford-like lower air intake. As for the car's tail, we'll have to wait and see -- pics haven't hit the web yet.

Kia-World.net, which was first online with the new shots, also reports that the interior is also revised, featuring a new steering wheel, a mildly reconfigured center stack, updated instrumentation, and a stereo system with integrated Bluetooth connectivity. Will we get this update Stateside as the 2010 Kia Rio? Well, the Rio's certainly due for a freshening, so we don't see why not, especially as the automaker makes a move toward a more unified, distinct styling language. Hat tip to Andy R.



[Source: Kia-World.net]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 42 Comments
      • 5 Years Ago
      Oh yeah, this car brings "a lot" of Pride to it's owner.
        • 5 Years Ago
        Thank you, cj. That needed to be said! Not everyone can afford a brand new Bimmer.
        • 5 Years Ago
        I think it will especially if ur in univ and bought ur first new car as this car.
        It shows you that I've worked hard to own a car and don't have a rich dad who buys me whatever I ask him to.

        O btw, Kia Pride was a landmark for Kia Motors b/c they were building motor bikes before and this was their first passenger car. Wouldn't that have been a proud moment?

        Unless of course, you don't know what hard work means.
        • 5 Years Ago
        Is it headed to the States?

        Does anyone care?
      • 5 Years Ago
      I really like the new Soul, and the refreshed Optima is actually quite nice too.
      The Forte is amazing, but when I saw one on the road, I initially thought it was a Spectra; when I looked closer and realized it was actually Forte, I was really disappointed that it blended in way too well and looked too much like the Spectra (in stark contrast to what the great photos would have you believe).
      I'm also somewhat disappointed that KIA simply slapped the new grille onto the (EDM) new cee'd without comprehensively making over the front and rear, and I'm similarly disappointed about this; it's not a particularly inspiring choice to begin with.
      • 5 Years Ago
      Isn't this the fourth or fifth Hyundai/Kia we've seen "updated" for the home market that we won't see here? The Rio/Accent were introduced in 2005. They'll be replaced by 2011.
      • 5 Years Ago
      gerrrg,
      I personally think the soul has plenty of soul which the scion abandoned.

      Also, are you saying if you're ugly, then you don't have a soul nor you shouldn't be proud or satisfied with how you look?

      And so what if I'm driving not so good looking car? Doesn't mean everyone has to drive flashy looking car that they have to change every three years once their lease is up. Of course, if all the people knew that, then we won't be in this shithole with credit crisis.
        • 5 Years Ago
        Exactly. Besides, I am sure he hasn't been in the design studio to see the designers at work going "F*** this man, let's just put out something half assed and go to lunch"

        I thought the Kia Soul had plenty of "design soul" whatever that is. The Pride (or the Rios) IS a bit bland, but I thought it was a good cohesive design overall.
      • 5 Years Ago
      if they do..I hope they hit something on the way here and sink deep, deep into the ocean where they can do no harm.
        • 5 Years Ago
        Amen i.c. weiner
        • 5 Years Ago
        i wish you would sink deep, deep into the ocean so we don't have to read your stupid comments
      • 5 Years Ago
      Kia presents Pride and Soul...how ironic.
        • 5 Years Ago
        How is that ironic?
        • 5 Years Ago
        Kia Soul as no design soul??? A car that even won Red Dot design award? (You probably don't even know what that is, huh?) You obviously have no idea what 'Design' is...



        • 5 Years Ago
        Ironic, because the Soul has no design soul, and the Pride has no design pride.
        • 5 Years Ago
        A comment itself which is ironic, as you are trying to make fun of Kia for lacking "design soul" while you yourself apparently lack the knowledge that the Soul has already won an award specifically for its design. And as I recall it was the first auto out of S.Korea to win that award.

        As for the Rio-here's to Kia for attempting a cohesive visual vocabulary. Now let's talk about Armanti........
      • 5 Years Ago
      The refreshed Rio looks better than the old w/ the new Kia corporate grille (definitely looks better than the refreshed Accent w/ the new Hyundai corporate grille).

      Buth both the Rio/Accent are in need of a total redo to make them class competitive (like the Sonata or the Kia cee'd) - but it seems like a next-gen replacement for the two are on the back-burner as Hyundai/Kia concentrate on bringing out the new Sonata, Sorento, VG, Amanti replacement, Tiburon replacement, next genTuscon/Sportage, etc.

      Can't really blame them since sub-compacts result in little profit here in the States; overseas, the even smaller citicar Hyundai i10 is a better vehicle within its class.
      • 5 Years Ago
      I remember the headline for the review in Car Magazine (from the UK) of the last gen Rio:

      "Her Name is Rio, And She's Crap"

      Maybe this time they won't inspire such reviews.
        • 5 Years Ago
        In the UK, they make fun of everything..so i wouldn't take the review seriously.
        • 5 Years Ago
        Bring me ONE Malysian/Korean car that the UK Auto Pres or Shows didn't make fun of !

        They hate almost all non European brands ! and guess whats the most praised Vehicles in the UK ?

        - Ford Focus ( Built in the UK )
        - Vauxhall Astra / Corsa / Vectra ( Built in the UK )

        Biased Reviews ?
      • 5 Years Ago
      OOOoooo! Cool Mazda Protege'!
      • 5 Years Ago
      This is the Dacia Logan's biggest nightmare...
      • 5 Years Ago
      The present commercial is trying to make people think the company built car's before Henry Ford. I own a KIA I will not own another one. They're throw away car's. Toyota and Honda among other superior automobile's make KIA's look like the joke they are. Go ahead and buy them. You'll regret it.
      • 5 Years Ago
      This car is so uninspired it hurts to look at.
        • 5 Years Ago
        It looks like the current Nissan Sentra, only not as good. I'll pass, and continue to recommend the Mazda 3 to anyone in the small car market.
        • 5 Years Ago
        Buyers of the Rio aren't cross-shopping Mazda3's, that's what the Forte is for. And after checking out the new Mazda3 for myself, they don't get nice until you spring for the uplevel trims - the seats in the base car are crap. In this segment, this is competing with the Aveo, Accent and Versa.

    • Load More Comments