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2009 Acura TSX – Click above for a high-res image gallery

The late eighties is when it all happened for Japanese luxury vehicles in North America. But by the time Lexus and Infiniti launched in 1989, Acura was already on the market for three years. Since then, Acura customers in the U.S. looking to finance new cars went through the same American Honda Finance Corporation that bankrolls the purchases of new Honda cars, trucks, vans, motorcycles, lawnmowers, outboard marine engines and everything else the Japanese industrial giant builds (to the possible exception of corporate jets and robots), not to mention the establishment of new dealerships and all that entails.

That's all about the change with American Honda Motor Co.'s announcement of the launch of Acura Financial Services, a new financing arm for the company's luxury division that will handle the purchases of new Acuras. The move is part of an effort to distance Acura from the more commonplace offerings of its parent company, and to give the division its own look and feel. A strange time to launch a new financial company, but we'll see how it works out. Details in the press release after the jump. PRESS RELEASE

Dedicated Acura Financial Services Launched
New Acura-Branded Financial Services Created to Enhance Luxury Client's Experience

TORRANCE, Calif. - 04/23/2009

American Honda Finance Corp. (AHFC) this week launched Acura-branded financial services to better satisfy the needs of Acura dealers and customers. The creation of Acura Financial Services (AFS) marks a major milestone in Acura history. This is just the first step of a multifaceted effort to further enhance customer service and raise the brand image for Acura, the luxury nameplate that pioneered the launch of Japanese luxury automobiles in the U.S.

"With our most recent ranking in the top two, three and four positions in the luxury lease segment of the 2008 J.D. Power and Associates Consumer Financing Satisfaction Study, the timing is perfect to utilize our years of experience and expertise to create financial services that will meet the needs of Acura clients," said Stephen E. Smith, senior vice president of AHFC. "The creation of separate Acura-branded financial services parallels other moves to strengthen and differentiate the Acura luxury brand."

About American Honda Finance Corporation

American Honda Finance Corporation, a wholly-owned subsidiary of American Honda Motor Co., Inc., is the captive finance provider of consumer financial products for Honda and Acura automobiles, sport utility vehicles, trucks, minivans, Honda motorcycles, Honda power equipment, and Honda marine products. In addition, AHFC also provides Honda and Acura dealerships with vehicle floorplan programs, real estate, construction and capital loans, revolving lines of credit and inventory insurance.

About Acura

Acura offers a full line of technologically advanced performance luxury vehicles through a network of 270 dealers within the United States. The Acura lineup features five distinctive models including the RL luxury performance sedan, the TL performance luxury sedan, the TSX sports sedan, the turbocharged RDX luxury crossover SUV and the award-winning MDX luxury sport utility vehicle. Acura also recently unveiled a prototype of the ZDX, an all-new luxury four-door sports coupe, at the New York International Auto Show that will go on sale this fall.

For additional information about Acura vehicles, please visit www.acura.com. For more financial services information, please visit www.acurafinancialservices.com. For media inquiries, please visit www.acuranews.com.

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    • 1 Second Ago
      • 6 Years Ago
      "...RL luxury performance sedan, the TL performance luxury sedan..."

      so are they basically the same damn car?
      • 6 Years Ago
      It is sort of sad that while Honda was the first Japanese automaker to launch a luxury brand, it has been overtaken by Lexus.
      • 6 Years Ago
      So somebody got a new box of letterhead and some new business cards
      at AHFC?

      I'm so sorry that Acura owners had to be burdened with recieving
      financing from the peasants down at Honda. Shhhh...Nobody tell 'em
      their cars roll off the same assembly lines.
        • 6 Years Ago
        Exactly, they probably turned one of the break rooms into the "Acura Finance HQ" at Honda Financial. ITs not like they went out and spent a whole bunch of money on establishing this "company."
      • 6 Years Ago
      Why do you continue to use Honda Financial if the service and rates are so poor?
      • 6 Years Ago
      Now how about giving Acura a new designstyling team as well.
        • 6 Years Ago
        I'll give you the TSX, that doesn't looks so bad in person but the TL? O-M-G that thing looks like a big pile of S***
        RDX was never my cup of tea, too much to not like with the RDX. MDX looks good. RL looks horrible with the new grille, never really looked great honestly.
        • 6 Years Ago
        Agree on RDX
        • 6 Years Ago
        RDX looks great and is probably the best looking Acura in the brand's stable. Coincidentally, it also bears the only family shield that doesn't beat you over the head with its presence.
        • 6 Years Ago
        The only way the Acura's look could grow on you is like a fungus. It's hideous in both photos and in person, and only Hondaphiles can beg to differ. Acura is one of those brands that I could never purchase-- if they were nice looking I could forgive them being FWD, and if they were RWD I could forgive them being ugly. Both together means Acura is completely off my radar screen. I wouldn't even consider them.

        I saw an RL in my rear-view mirror this morning and literally cringed.
        • 6 Years Ago
        The new Acuras are beautiful. They're hideous in photos and probably the same the first couple times you see them. But it really grows on you, and the TSX and TL are amazing when in motion. They are sleek, beautiful, unique, bold, and presents a significant presence on the road that makes every other car look a bit bland and outdated.

        But that's just my opinion haha. Once Acura dropped it to 0.9% financing I see dozens of new TSX's and TL's on the road daily.
      • 6 Years Ago
      I've seen a few TLs in real life and they're actually pretty nice looking. The overhang is not great though. They look like spaceships.
        • 6 Years Ago
        I have seen several new TLs on the road.

        They really look good to me. I like all the chrome accents against black paint.

        If you guys want a boring non-descript luxury car, go get an Audi. The same boring styling now for over 20 years.
      • 6 Years Ago
      Great, you have captive financing. Now get a true flagship vehicle with a V8.
      • 6 Years Ago
      Yeah like this is going to brings sales up and hide the fact that they're still Honda's..
      I know I was waiting for this so I could pull the trigger on one of those stylish, sexy, and attractive 09 TL's.
      • 6 Years Ago
      I hope this is just a shell company with their own Acura labels on the paperwork, but use Honda's existing system. That would make the most sense and save a lot of money.
      • 6 Years Ago
      Wow, how did I now this was going to turn out to be another "the new TL is ugly" thread.
        • 6 Years Ago
        I thought that too, I fail to see why people feel the need to share their OPINION about a grill in a thread about financial organizations.
        • 6 Years Ago
        Blogs ARE about opinions-- if you want news, check CNN.com.

        And if Acuras didn't have such polarizing styling, people would drop the subject. Many feel Acura made a styling move from blandly handsome Mercedes clone to origami nightmare, and they're probably not going to drop it until the stylists tone things down a bit.
      • 6 Years Ago
      I've seen all of the new Acuras on the road, and they look AMAZING in person! Also, I've been seeing a LOT of new TSXs just popping up everywhere in my area.
      Anyway, this is a good move by Honda. It's a start towards "Tier 1" status.
      • 6 Years Ago
      I've owned Honda's/Acura's for 12 years now and hate that TL. I have seen it in person and that front nose looks worse. There is nothing to like about that TL. The TSX doesn't look that bad with the new grill, it looks great with the few that have painted it, but the car is too wide compared to the 1st generation.
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