VIDEO: Hyundai Genesis Coupe gets pre-Super Bowl workout
Click above to watch behind-the-scenes footage of "Epic Lap"
We love the undulating flume of asphalt that is Road Atlanta, and any excuse to lay rubber on its storied curves is usually good enough for us. But Hyundai is going at least one better with its forthcoming Super Bowl ad featuring the new Genesis Coupe.
The Korean automaker enlisted the help of top drifting, truck almost-flipping, former rallyist Rhys Millen to showcase the rear-drive coupe. The Kiwi ran around Road Atlanta around 50 times with tires blazing to nail down footage for Hyundai's "Epic Lap" spot.
Even more interesting is that Hyundai will make footage clips available to consumers on their website so that they can edit together their own Genesis commercials.
While the final commercial won't be released until February 1 during the big game, the folks at Motor Trend were on hand for a behind-the-scenes sneak peak at the commercial. It's worth a look - and not just because of the comely yellow Hyundais. Watch closely and you'll spot a pair of killer blacked-out camera cars: A Porsche Cayenne and a Mitsubishi Evo. Check out the high-res Hyundai Genesis Coupe gallery below and video footage after the jump.
Gallery: 2010 Hyundai Genesis Coupe
[Source: Motor Trend]
Reader Comments (Page 1 of 2)
sam 3:38PM (1/21/2009)
looks good!
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turbocoupe87 8:08PM (1/21/2009)
I agree looks very good can't wait to see the real thing. If anyone is interested one of the better Genesis forums had production picture stills of the actual commercial on their site. The pics combined with this video make me want this car even more, I can't wait.
http://genesisforums.org/hyundai-genesis-sedan-coupe-pictures-photochops/450-super-bowl-production-still-photo-teasers.html
Bob-omb 3:40PM (1/21/2009)
Well...I doubt I'll ever get to a race track.
But I'm still gonna buy one.
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Hasan Mahmood 3:42PM (1/21/2009)
car looks pretty good, impressed
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Grant 3:46PM (1/21/2009)
...Its still a hyundai ...When is Acura going to come out with another sport coupe?
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ASEVENSEE4 3:51PM (1/21/2009)
You say it's still a Hyundai but ask for an Acura coupe with all of the fugly they've been releasing lately?
Grant 3:53PM (1/21/2009)
I agree with you 100% I would hope that were Acura to release a new coupe, it would be a major design change that would lead the rest of the cars in the honda/acura brand to UNfuglyness!
Lee 4:00PM (1/21/2009)
don't forget, not too long ago a Honda/Acura was still just a Honda. Come to think of it, still is. Nothing special realy. Good gas milage I guess. Anyway, everyone rounds the bend. This is Hyundai's turn.
meatbag 4:02PM (1/21/2009)
thats like saying "its still a reliable, well built excellent value for money, wheres my over priced, over hyped, still-riding-on-brand-history Acura"
andrew 6:02PM (1/21/2009)
I'll take my value-conscious, RWD, manual transmission, turbo sports coupe over your over-priced, FWD, automatic transmission, naturally aspirated sports coupe any day of the week.
Brendon 10:33AM (1/22/2009)
lol you do realize that this rwd turbo coupe weighs over 3300 pounds?
if you were going to get the turbo 2.0l version you would only be sporting 180whp.
180whp to lug around a 3300+lb car good luck around the track!
SimbaDogg 4:27PM (1/22/2009)
still a hyundai? wow...are you living in 1994 or something? get out of the past
xtasi 4:04PM (1/21/2009)
At 2:50 int the video, does he say "rear drive with OVER 300HP"?
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MikeW 4:08PM (1/21/2009)
http://www.hyundainews.com/Media_Kits/2010_Models/Genesis_Coupe/Specifications.asp
MikeW 4:07PM (1/21/2009)
55/45 weight distribution sucks for traction, but is fun for drifting.
Hopefully the torsen rear differential can be had in the grand touring V6.
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wadacrock 4:27PM (1/21/2009)
...could be time for cars like this to take market share from the too complex, too gadgety, too expensive European and even Japanese performance cars.
More power to Hyundai and kudos for breaking into a new market with something that could just be awesome price/performace. We need honest-to-goodness performing / good handling cars at reasonable prices in this turning green eco market were seemingly in now.
If you think you're too 'proud' to perhaps drive/own a Hyundai, you're not an enthusiast, you're an brand/lifestyle elitist.
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mtbiker124 4:17PM (1/21/2009)
i do love this car, i want one so bad! though i'll opt for the turbo I4 with 6 spd manual instead of the V6 used for the commercial
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Sal Collaziano 4:21PM (1/21/2009)
I'm going for a test drive as soon as I see one of these Coupes at my local Hyundai dealership.
Sal Collaziano
http://www.genesisowners.com
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Sandok 4:17AM (1/22/2009)
Ditto :D Hell I might even trade in my 350Z for this!
Gomi 4:36PM (1/21/2009)
The car looks great going around the track. Good job Hyundai.
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