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Click above to watch behind-the-scenes footage of "Epic Lap"

We love the undulating flume of asphalt that is Road Atlanta, and any excuse to lay rubber on its storied curves is usually good enough for us. But Hyundai is going at least one better with its forthcoming Super Bowl ad featuring the new Genesis Coupe.

The Korean automaker enlisted the help of top drifting, truck almost-flipping, former rallyist Rhys Millen to showcase the rear-drive coupe. The Kiwi ran around Road Atlanta around 50 times with tires blazing to nail down footage for Hyundai's "Epic Lap" spot.

Even more interesting is that Hyundai will make footage clips available to consumers on their website so that they can edit together their own Genesis commercials.

While the final commercial won't be released until February 1 during the big game, the folks at Motor Trend were on hand for a behind-the-scenes sneak peak at the commercial. It's worth a look - and not just because of the comely yellow Hyundais. Watch closely and you'll spot a pair of killer blacked-out camera cars: A Porsche Cayenne and a Mitsubishi Evo. Check out the high-res Hyundai Genesis Coupe gallery below and video footage after the jump.

[Source: Motor Trend]



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  • 23 Comments
      • 6 Years Ago
      sorry for posting 3 times but that last comment was supposed to be a reply to what wadacrock said.
      • 6 Years Ago
      soo close.

      I want a coupe. I don't want FWD or Retro. I want so badly to like this one...

      I even like the blue color.

      But the front end that looks like a facelift gone WAY wrong, and the sagging rear quarter windows... Most other things are pretty good.

      I just have to wince when I see it. I can't quite pull the trigger for tens of thousands of dollars on something I have to wince at.
        • 6 Years Ago
        i thought the same thing with the concept car, but this has really grown on me, even the very odd quarter windows. also, you have to look at the whole picture, what does it do and what does it offer for what you're paying for it? currently the closest thing to it is a V8 mustang-a V8!!!!!! only mustang because i'm not exactly ready to compare it to a G35/37 or a nissan 350/370Z and new camaro isn't out yet, and the challenger, its just too damn big. we'll have to wait to see just how well this car does when it comes to showrooms and we can touch it and test drive it for our self
        • 6 Years Ago
        pretty much with you there.

        Like the IRS vs the Mustang's live axle.

        Like the sleeker roofline profile, wish it was a hatchback, though.

        Like that it doesn't weigh 4000lbs, although would like it better if it were on the very low side of the 3000lb range.

        Like turbocharged I4, like V6, but wouldn't mind the Tau V8 installed, either.
        Part of me wishes it were a Subaru with a Turbo Flat 4 or Flat 6, and the car had STI's AWD, and the car were wearing a Subaru badge... But Toyota has shelved a project that resembles that... although RWD, like the Genesis.

        The G37 is still on my list, as well, but expensive. Maybe the Genesis will look better in the metal, as it were.

        If only it had a straight window sill line, and the front looked more like the sedan, or the rendering of the new Sonata that Autoblog showed a couple weeks back...

      • 6 Years Ago
      car looks pretty good, impressed
      • 6 Years Ago
      55/45 weight distribution sucks for traction, but is fun for drifting.

      Hopefully the torsen rear differential can be had in the grand touring V6.
      • 6 Years Ago
      looks good!
      s13hybrid
      • 6 Years Ago
      If they really wanted to showcase their vehicles, they should have used the genesis sedan as the high speed camera car, and a Veracruz or something as the suv camera car (instead of the Evo and Cayenne).
      • 6 Years Ago
      +1 ... well said. i had a 2002 hyundai accent 1.6DOHC 5 spd, no where near fast, but after a decent set of wheels and tires and a few other bolt ons, it was very fun to drive... kept up with base coopers on twisty roads... wish i still had it!
      • 6 Years Ago
      Think about the past, the korean car was a jape ,but now after all the criticize finally gets the result. But look at the US company,still trying to make fun of others? lol
      • 6 Years Ago
      I'm going for a test drive as soon as I see one of these Coupes at my local Hyundai dealership.

      Sal Collaziano
      http://www.genesisowners.com

        • 6 Years Ago
        Ditto :D Hell I might even trade in my 350Z for this!
      • 6 Years Ago
      It's really nice in person. There must be someone that works for Hyundai around Plainsboro, NJ that has a white coupe they are driving. I seen it 2 mornings in a row on the road passing by me. Very nice car.
      • 6 Years Ago
      At 2:50 int the video, does he say "rear drive with OVER 300HP"?
      • 6 Years Ago

      This car looks really good in this video, better than the stills I've seen

      Hyundai is very smart and hit the forumla - RWD, moderate weight (3,300) , 2 engine options 2 L for tuners and 6 cyl for others.

      This engine option is better than the 2 or 2.5 L boxer. The 4b11 inline 4 is putting down huge #'s in the EVO X ( for example, mod for mod, say Cobb, the 4b11 has more wheel HP than the ej25). There will be stage 2 step-ups for this I imagine shortly after release making 300 ish hp.
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