• May 30, 2008
Ford has been teasing us with a US-bound Fiesta for years, and the Blue Oval has only said that the well-executed B-car would be built in North America. With time to start producing Fiestas running short, Ford appears ready to publicly announce where the vehicle will be built, and it looks like the Fiesta will be made south of the border. The extremely low cost of labor in Mexico makes building inexpensive economy cars there a no-brainer, and Ford's Cuatitlan plant already builds the current Euro Fiesta and a Fiesta-based vehicle for the Mexico/Brazil markets.

The Fiesta is scheduled to appear Stateside by 2010, but with the radical shift towards smaller, more efficient vehicles, we wouldn't be surprised if Ford bumped up that timeline.

[Source: Detroit News]


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  • 33 Comments
      • 6 Years Ago
      Even with these being built in Mexico, I'm sure the profit margins on them will be razor-thin. If Ford built this car in America, they'd lose money on every one they sold for $15K.

      For you who are complaining about this car not being built in America...would you buy it if it were U.S. built but cost $5-6K more?
      • 6 Years Ago
      I don't buy the "looks don't matter in this segment" BS. Looks ALWAYS matter in cars, especially those for a younger cost conscious audience.

      This is gonna be a great value if recent Ford Quality is maintained, Fuel mileage comes in close or above 40mpg, and if it looks like the pic.

      Ford has a potential winner here, now hurry with it already. Oh, and those who drove/owned Fiestas and Festivas (320,000+ trouble free miles on my 1989), know what great cars they were, for what they were.
      • 6 Years Ago
      I got 34.3 MPG in my 2004 Focus SVT last weekend on a trip between Portland and Seattle - this at 75-80 MPH the whole way.

      I would hope that mileage in the 37-40 MPG range is possible for the new Fiesta when it (finally) makes it here. If it handles well (like the Focus SVT) and is reaonably quick, it should do well.

      Just don't cheap out on the details, Ford. Premium small cars will sell if done right and marketed appropriately, and given time to capture market share.
      • 6 Years Ago
      I don't give a sh*t where you build it - just get it to the US market ASAP.
      • 6 Years Ago
      They do need to drop the name. "Fiesta" has negative equity in North America as the original wasn't that good, and the Festiva and Aspire only sullied the waters further.

      The proposed name for the Focus (Ikon) would work well. If they're really stuck, though, the brain trust that revived Taurus could also reanimate "Escort".
        • 6 Years Ago
        I don't think "Fiesta" has any equity, negative or positive really- remember, this is a car that will be marketed mostly to the 18-34 crowd. None of those people are going to remember the original. It's not as if the original was an infamously bad car (like the Pinto).

        Also, gotta disagree strongly on the looks/performance thing not being important- pretty much everyone I know (who are roughly between 22-32 yrs old) like small hatchbacks IF they are well-done- I think the "dorkbox on wheels" stereotype of small hatches is dying. My buddy bought a Fit and he gets nothing but positive comments on it from people I know because we all think it looks cool (same for another friend who has a Mini Cooper). But then, he lives in Portland. Maybe in the deep south/midwest you still have to have an F-150 or whatever to be cool.
        • 6 Years Ago
        It's not the name "Fiesta" per se, but the closeness of said to "Festiva" and the images that inspires. What springs to my mind, and likely to many other consumers, is the two-box Kia rebadge of ill repute.

        That aside, Fiesta just isn't a good name for this market. In Europe it works because there's positive brand equity for the product. Here, there's nothing, and the name "Fiesta" just doesn't strike me as a good starting point. The same applies to the Kuga: good product, but that name won't fly here.
        • 6 Years Ago
        I disagree. I think the Fiesta name is mostly unknown in the US.

        Only us older gearheads remember the old Ford Fiesta. It was only imported to the US from 1978 - 1980. Most of the target market weren't even born by the time Ford quit selling the car in the US.
        • 6 Years Ago
        Actually, I own a Fit myself, bought as a second car (the first being an '02 Saab 9-3--I know from dorky). I love the car.

        My point about the dorkbox shape isn't so much derision as a statement about the market: every car in this space looks, from the outside, more or less the same. It's like a minivan in that there's very little stylistic choices you can make in a vehicle designed to be utilitarian. You can change details, sure, but major changes in shape result in serious compromises in utility (dropping the roof, sloping the hatch) or economy (xB/Cube/Element-style aerodynamics with the resultant mass), which this market isn't going to make.
      • 6 Years Ago
      I still would put money down that the Mazda2 would sell more cars than the Fiesta.
        • 6 Years Ago
        Yes, especially an MS2.
      • 6 Years Ago
      I have an 07 fusion, the car has been really great, very high quality, no problems to speak of. I'd feel comfortable sticking with ford and getting one of these or a new focus once my lease expires. It's really not true that American vehicles are any less than the Japanese these days.
      • 6 Years Ago
      I doubt many if any of the demo for this vehicle have any idea there was a Fiesta sold here in the 70's. Most of that generation wasn't born until the mid 80's.

      What most ppl that post here forget is the the buying public know nothing about their cars. If CR or some other website says it's a good car they'll consider buying it.

      That being said, Ford must move the timeline on this vehicle to be introduced 3Q09 or 4Q at the latest. Even with the Fusion/Milan hybrid coming later this year, they can NOT afford to go another 1.5 years w/o a B-car offering.

      BTW, the pic above is very very much like the production.
      • 6 Years Ago

      Looks far better than the Yaris,Fit,Versa, and Aveo. Could very well end up being the best selling small car in the US.
        • 6 Years Ago
        it will be the best looking little car in the US market for sure,
        and i'd buy one if it averaged 36mpg the day it comes out
        • 6 Years Ago
        It'd need to manage at least one of the following three things:
        * Be more versatile than the Fit (unlikely; there's nothing like the Fit's floorplan in the Fiesta's design. I'd expect versatility on par with the Yaris hatch at most)
        * Be more economical than the Yaris (possible, if tricky; the Yaris is very lightweight and the 1.5 VVTLi is a good engine in terms of frugality. Ford has some competitive European powerplants that, hopefully, could make the leap)
        * Be cheaper than the Aveo, Accent or Rio (got, I hope not, as the Koreans' bargain-basement price is achieved through engineering that's at between one two generations behind in terms of engineering)
        * Be bigger than the Versa.

        Looks aren't that important in this market--everything is essentially a dorkbox on wheels--but value and functionality are. Ford has to have a reason for people to pick this car over it's competition, and looks or driving excitement won't cut it.
        • 6 Years Ago
        At least until the fiat 500 comes out. ;P
        • 6 Years Ago
        Agreed. And if did 40 mpg, I'd buy one today.
        • 6 Years Ago
        Remove the "Ford" emblem and perhaps you'd be correct. I doubt this little car, no matter how cool it is, will reassure the buying public into buying an American car when they think (keyword is 'think') a lesser-cool more expensive Honda will be better in the long run.
      • 6 Years Ago
      Well duh, it's the FIESTA. Where else would they make it?
        • 6 Years Ago
        ...where all has "siesta".
        • 6 Years Ago
        Korea?
        • 6 Years Ago
        Somewhere else that has tacos.
      • 6 Years Ago
      Oops...you posted while I was typing the same thing! But we are both correct!
      • 6 Years Ago
      This is a much better looking small car than any offered by toyota, honda and gm.

      I am sure Ford will find a way to make it look ugly before it hits US market.

      If they offer what's in the picture above and if it gets 35+ MPG, it will do quite well.

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