Filed under: Car Buying, Etc.
Presentation is Everything: gift-wrapping a car
You would think that giving someone a new car would be enough of a surprise for the holidays, but there's always someone looking to go the extra mile and, literally, wrap it up with a ribbon on top. We'd suggest raiding Toyota's warehouse of big red bows, or putting the keys in a box and wrapping that might be a perfectly reasonable approach. But if you're looking for the full gift-giving treatment, and live in the UK, Creative FX could provide the service you're looking for.
The company usually deals with promotional signage for cars, but this holiday season it went into the gift-wrapping business for a local Hyundai dealership. It took some 54 meters of wrapping paper, but workers managed to gift-wrap an entire Santa Fe, leaving only the tires, grille badge and front license plate frame exposed for effect. The service would cost between £400 and £500, but the Hyundai dealer pointed out that he'd be glad to throw it in for free on the cost of a new car – or maybe he'd factor it in to the delivery charge.
[Source: AutoExpress]
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Reader Comments (Page 1 of 1)
Buckus 8:10PM (12/19/2007)
That's pretty cool. I'd choose a different paper, but a new car is a pretty nice gift to start with, even if it's a Chevy Aveo or something. I wonder if any enterprising dealership in the US has done this sort of thing? Also, I wonder how they get it to the customer's home? Flatbed truck?
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Tinu 8:36PM (12/19/2007)
Hey wait a minute....
Is that a last generation Honda Accord with a Hyundai badge on it? Looks scary similar!
Car Boi 11:47PM (12/19/2007)
I think it's the Santa Fe, although they do look very similar.(It says so on the license plate and it's a lot taller than any accord I've ever seen before) ;)
tanooki2003 8:50AM (12/20/2007)
The unwrapped car you are referring to is the Hyundai i30, which will be sold over here sometime next year and named the Hyundai Elantra Touring, or as some will know it as the future Elantra Hatchback.
gtdrifter 10:21PM (12/21/2007)
tinu...you think the new honda accord with styling cues from bmw is original?
Rob 8:12PM (12/19/2007)
I'd prefer a paper bag to put on my head while driving.
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Xcountryflyer 8:23PM (12/19/2007)
A waste of paper!
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Billy 9:10PM (12/19/2007)
It looks like they missed a spot right above the front lic plate.
I hope if i paid approx $1000 US it would be a little higher quality than that.
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NewJerseyBMW 9:38PM (12/19/2007)
Yo Hyundai , the accord wants its front end back !
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hks 10:48PM (12/21/2007)
Yo BMW 1 series, the 95 elantra wants its rear end back !
http://memimage.cardomain.net/member_images/9/web/333000-333999/333162_5_full.jpg
http://www.webwombat.com.au/motoring/images/bmw-1-series-coupe-6.jpg
D.S. 10:36PM (12/19/2007)
blatant honda design and infiniti name ripoff going on here... cmon, hyundai, you're not a chinese automaker!
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SPG 11:56PM (12/19/2007)
http://uk.hyundai-motor.com/
For everyone who wants to know what that Honda front end looking Infiniti Name esque car to the right of the Santa Fe is.
It's a five door called the I30 and it looks pretty good.
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aman 12:38AM (12/20/2007)
I thought it was the Chinese who were ripping everyone off.
hmmmm, I wonder what this gift could be...
get a life, Hyundai
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Kevin 12:48AM (12/20/2007)
No. Enough said.
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Greg 2:45AM (12/20/2007)
How will they get it out of the showroom now?
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Mike 3:21AM (12/20/2007)
If I unwrapped a present on Christmas and it was a Hyundai (of any kind), I'd be in the first line the next day to return it.
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JaysonAych 5:07AM (12/20/2007)
Seeing as how the '03-'07 Accord's front end looked ripped off from the Chrysler Sebring at the time, with the swept back headlights, big winged logo in the center, and the large grille hole in the lower front fascia, the comments about Hyundai stealing Honda's design is pretty funny.
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Kowell 8:26AM (12/20/2007)
My father-in-law's new lexus actually did come with a big red Xmas bow on the roof.... :)
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Tom Design 3:18PM (12/20/2007)
Pretty paper, too bad it's not an Enclave, on my wish list!
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