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If a company is going to have a problem, this is the kind of problem it wants to have -- even though it's still... a problem. Mitsubishi expected the mid-level Lancer ES to account for the bulk of Stateside sales. Buyers, though, are all about the $18,115 Lancer GTS, making them 60% of sales. The GTS rides above the ES with bigger wheels and brakes and a sport suspension, as well as body mods that make it look faster, if nothing else.

Total Lancer sales through July of this year were 20,816, which included the last of the previous generation. After launching sales of the new Lancer in the US, it is also now being sold in Russia and Japan. In response to the demand for the GTS model, Mitsubishi has actually canceled 1,700 orders for the GTS placed by US dealers. The only option left for dealers until the end of November: order an ES and get a GTS later, which doesn't seem like much of an option for dealers or buyers.

[Source: Auto News, Sub Req'd]



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  • 41 Comments
      • 7 Years Ago
      Hey my z24 cavalier will blow the doors off this thing with early 80's technology. If only i could get the damn thing running
      • 7 Years Ago
      Before I bought my civic, the new lancer was my top choice. It was gorgous. However, the mpg and questionable long term reliability (mostly the mpg) made me choose the civic. I still think Mitsu hit a home run with these in design, features and price. A 10" subwoofer, hand keyless entry and bluetooth for just over $21k was extremely tempting.
      • 7 Years Ago
      Do these cars have traction control or anything similar for safety measures?
      • 7 Years Ago
      *least
        • 7 Years Ago
        Please don't put down Subaru they are a very good company. The Mitsu is good too but I am not sure about their engines.
      • 7 Years Ago
      I have yet to see one of those on the road. It looks well styled, and definitely flows with Mitsubishi's design history. To me though, for that kind of money, I'd rather go with a pre-owned BMW or E36 M3.
      • 7 Years Ago
      I own electric blue base GTS with manual. Since april 18th. i put on it 23 000+ miles. No problems at all. After 15 000 miles or so engine gets better, it runs quieter and gas mileage is better as well. I get 31 - 32 mpg on highway driving 70 - 75 without sweat. Handling is sweet and bigger brakes from Outlander works great. I love this car. Not to mention 100 000 powertrain warranty, 5 years unlimited roadside assistance and low interest financing. Pretty good deal i think.
      • 7 Years Ago
      I wonder if my dealership sold theirs. They were advertising a free iPhone or iPod with purchase. Maybe it was last year's models...
      • 7 Years Ago
      This shows the importance of the halo effect. The Evo elevated all Lancer models just as the M3 raises the profile of even the 325 in the last generation. Too bad it didn't work for the SRT4 =((
        • 7 Years Ago
        That may have had something to do with the fact that Dodge vehemently said that the SRT4 was NOT a neon, but a different car altogether. Bad move, I think, since the Evo/STI effect is very real on the rest of the product line.
      • 7 Years Ago
      "The only option left for dealers until the end of November: order an ES and get a GTS later, which doesn't seem like much of an option for dealers or buyers."

      Well, that seems like quite the deal: "Your customers want the GTS, but you won't get them till you buy the ES.

      Nice.
      • 7 Years Ago
      Japanese mags are saying that the Ralliart (VR-4 in Japan) will have around the 250BHP and 4WD.
        • 7 Years Ago
        I am guess it will be expensive. Maybe a BMW might be better if it is above $ 28k
      • 7 Years Ago
      I have a 2008 Black Mitsu Lancer GTS with ALL the options. Seriously the thing is a pretty smooth ride, and with all the trimmings you'd really never notice if you were in a small BMW or Volvo as opposed to a Mitsu.

      I absolutely love my car and am happy to see Mitsu doing better. Also it is kind neat to know that I own a semi-collector's car for the time being. :)
        • 7 Years Ago
        Its a good thing that the luxury car manufactures manage to stay ahead the economy cars, or there wouldnt be any reason to buy one. It may resemble a 5-10 year old BMW as you say, but a new one its no contest.
        But I would like to congratulate you on your purchase. You did just pay $22,000 for a car with 150hp and weighs over 3,000 pounds afterall!
      • 5 Years Ago
      I have read most of the comments about the Mitsubishi Lancer gts. The Turbo Lancer will be the Lancer Ralliart and all the Evolution trim levels. The Lancer Gts is a very good are one of the best handling car's for the money you spend along with a great warrenty.
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