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Dealers sell out Mitsubishi Lancer GTS
If a company is going to have a problem, this is the kind of problem it wants to have -- even though it's still... a problem. Mitsubishi expected the mid-level Lancer ES to account for the bulk of Stateside sales. Buyers, though, are all about the $18,115 Lancer GTS, making them 60% of sales. The GTS rides above the ES with bigger wheels and brakes and a sport suspension, as well as body mods that make it look faster, if nothing else.
Total Lancer sales through July of this year were 20,816, which included the last of the previous generation. After launching sales of the new Lancer in the US, it is also now being sold in Russia and Japan. In response to the demand for the GTS model, Mitsubishi has actually canceled 1,700 orders for the GTS placed by US dealers. The only option left for dealers until the end of November: order an ES and get a GTS later, which doesn't seem like much of an option for dealers or buyers.
[Source: Auto News, Sub Req'd]
Reader Comments (Page 1 of 3)
evolutionx 9:24AM (10/28/2009)
I have read most of the comments about the Mitsubishi Lancer gts. The Turbo Lancer will be the Lancer Ralliart and all the Evolution trim levels. The Lancer Gts is a very good are one of the best handling car's for the money you spend along with a great warrenty.
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Ivy League Educated 1:09PM (9/04/2007)
Wow! Another "Jap" company producing a product so desirable that dealers can't keep them on the lots. Go MITSU!
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Don 2:31PM (9/04/2007)
I see you finally figured out that "Ivey" wasn't really Darmouth-worthy spelling.
Troll.
SSBR 1:14PM (9/04/2007)
Looks good. You get a whole lotta get for 18k. But reliablity of these things are questionable. The previous generation of Lancers (EVO's included) were not the most reliable cars on the market. With all the savings, just be sure to buy the stealership's extended warrenty and you should be all set.
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ello 2:04PM (9/04/2007)
SSBR, where do you get your facts from? According to JD Power study of long term reliability, in the compact sporty class Lancer placed second to only Mazda Miata so it looks pretty reliable to me.
http://www.usatoday.com/money/autos/2007-08-09-jdpower-study_N.htm
gm Fanboy 1:16PM (9/04/2007)
Hey my z24 cavalier will blow the doors off this thing with early 80's technology. If only i could get the damn thing running
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tim 1:18PM (9/04/2007)
This shows the importance of the halo effect. The Evo elevated all Lancer models just as the M3 raises the profile of even the 325 in the last generation. Too bad it didn't work for the SRT4 =((
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JD 3:20PM (9/04/2007)
That may have had something to do with the fact that Dodge vehemently said that the SRT4 was NOT a neon, but a different car altogether. Bad move, I think, since the Evo/STI effect is very real on the rest of the product line.
Brian Dreggors 1:23PM (9/04/2007)
So, does this mean Mitsubishi may actually release tangible sales figures this month instead of vague phraseology like "124.6% increase over July of 1999!"?
My local Mitsubishi dealer operates out of a doublewide trailer it shares with Saturn Pre-Owned. For their sake, I hope something good comes of this.
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Maestro1 1:28PM (9/04/2007)
This is good news, though sort of bad for those of us planning to get a GTS or the like. This car is definitely the beginning of a major turnaround for Mitsubishi, as long as they can keep the good products coming.
I'm really looking forward to the Ralliart, or at the very leased a revised 2009 version of the GTS with an actual performance engine. Anybody got any info on that?
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judd 1:31PM (9/04/2007)
Per Motorweek, there is a turbo motor coming for the GTS, but I thought that was the Ralliart. The car does look a whole lot better than the previous model and other cars on the road at this price.
naggs 2:30PM (9/04/2007)
mitsu execs have said that there will be flavors of the lancer at every price range between 15k and 40k. expect turbo fwd and awd models below the evo.
i really think that the sucess of this car is 90% how good it looks. i expect the base turbo awd lancer to sell better than the wrx ever did. it will get all the evo fanboys who cant afford the evo and most of the wrx guys too. god subaru ruined that car, that was like ford level stupidity there.
Maestro1 2:36PM (9/04/2007)
LOL you know what I totally agree. That Impreza is hideous and looks 99.9% family car.
The thing is though, at the moment the only upcoming models we know about is the Sportback (hatch i'm assuming), the Ralliart and the Evolution. I'm sure an MR may come out but that'll be later. Maybe even an RS.
The only problem is there's not much info about any of those cars apart from the Evolution, so no one knows when they're coming out or the price. I'm getting anxious as I need to get a car fairly soon :P
StinkyPete 1:29PM (9/04/2007)
I wonder if my dealership sold theirs. They were advertising a free iPhone or iPod with purchase. Maybe it was last year's models...
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Maestro1 1:28PM (9/04/2007)
*least
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Knuckle Dragger 10:23PM (9/04/2007)
Please don't put down Subaru they are a very good company. The Mitsu is good too but I am not sure about their engines.
John R 1:36PM (9/04/2007)
Great! The better this sells the longer we'll get to see Evos and now Ralliarts prowling around. I still wish it had about 50 more horses, though. A car like that it should be making 200-210 bhp. I feel like this is model trim that should be running with the Civic Si and Sentra SE-R.
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Maestro1 1:56PM (9/04/2007)
Yeah but to compete with the Civic Si this thing would need at least 197hp, more torque to give it some better acceleration, and traction/stability control because the civic has those systems and the Lancer doesn't (at least at the moment).
John R 1:59PM (9/04/2007)
That's why I wish it had 50 more hp...
John R 1:37PM (9/04/2007)
correction: "this is THE model trim..."
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