• Jan 25, 2007
It's not a secret that Jack Roush thinks you should be buying American cars. Likewise, he's not a fan of NASCAR's decision to allow Toyota to race in the Nextel Cup series this season. The motorsports legend and tuner of all things Ford has recently gone on record with some fiery wartime rhetoric saying, "I expect to hand Toyota their head over the short term." He went on to say, "Toyota will not find that the established teams and manufacturers will wither in their path, as has been the case where they have tried to engage elsewhere." Them sounds like fightin' words!
The general concern is that Toyota will shore up its three teams with a bankroll that can't be matched by other manufacturers and teams participating in the series. However, as has been pointed out in the past, Toyota is believed to have the biggest budget in F1, yet you don't hear its name on the podium very often with Renault and Ferrari. For Roush's part, he's gone to great lengths to secure additional funding for his NASCAR team, even from Ford which is obviously strapped for cash.

Roush makes a good point, however, that NASCAR's strict limitations on technology means that Toyota's money won't allow it to buy better cars or technology. The real investment in NASCAR is with people and having the bucks to hire the best. But Toyota also knows success in NASCAR is not all about winning, it's about how many billboards, commercials and sponsorships you can slap your logo on. There's little doubt in our minds that Toyota will be successful in that arena.

[Source: Associated Press via Winding Road]


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  • 75 Comments
      • 8 Years Ago
      Having just worked on a series of commercials last week in Charlotte (at Lowe's Motor Speedway, where by the way, Toyota has bought prominent signage on the leader board in the infield, at the top of the pole!) I can honestly tell you that the onyl thing 'Toyota' about the Camry (and the truck) are the names on the cars. Like every other NASCAR Cup car and Craftsman truck each vehicle is hand built in (in most cases) North Carolina by North Carolinians. The exact same chasis, roll cages, wheels, suspension, engines that the Ford teams, Chevy teams et all use are used by Toyota. Come on... the Camry Cup car is a two door!

      Toyota is behind their efforts to compete in NASCAR. But, just like the others, it all comes down to Southern Boys and their abilities to bend the rules for that extra 1/25th of a second!

      Some people are jealous because the Toyota teams have full factory sponsorship, not just the car name.
      • 7 Years Ago
      Risto,
      If Toyota does build our tanks, they will be more reliable and probably will have more technology and overall a better thank.
      BTW. Toyota placed in the top 10 in only their 2nd race. Can't wait to see how the competition will progress for the rest of the year.
      • 7 Years Ago
      Here is my take on this.....visit my blog and see...

      Wages is why we are out of control in this country.....the BIG three pays around $35 per hour per employee and Toyota pays around $20.....Thanks Jack Roush.......make them use union or GET out....or we in the big three need to give some up...
      • 8 Years Ago
      I never liked NASCAR until now... oh wait, i still hate it
      • 8 Years Ago
      Yeah...Toyota has NEVER been successful in motorsports...thats why they just won the NASCAR Craftsman Truck series this past year and ever heard of a guy by the name of Robby Gordon?? Oh, yeah, he dominated offroad racing in the late 80's and early 90's---IN A TOYOTA!! It will not happen right away...hell, they may not get a single win this year...but like in the Craftsman series they will get incrementally better with each race and at the very least they bring a consistant, successfull manufacturer to the sport at a time when Dodge is likely to leave the sport (again...) in the near future...
      • 8 Years Ago
      che culattone

      racing means nothing unless you can transfer it to real world success. Ask Ford and Peugot. Oh and by the way we had Franch cars in the US and the decision years was made to laugh them off of these here shores. Millions of people chose American and Japanese Iron over the overpriced and unreliable Peugeot's. Peace.
      • 8 Years Ago
      Please do not buy imports:

      Ford Fusion made in Mexico
      Ford Freestar made in Canada
      Ford Crown Vic made in Canada
      Ford Edge made in Canada

      Please buy american designed and sourced and made:

      Toyota Camry made in USA
      Toyota Cienna made in USA
      Toyota Tundra made in USA
      Toyota Tacoma made in USA
      Toyota Corolla made in USA
      Toyota Sequoia made in USA
      Toyota Avalon made in USA
      Toyota Solara made in USA

      when a car sells for 40,000, 2,000 is profit. that goes to Japan but 38,000 stays in america for wages and parts and production.

      When you buy Ford that is imported, you support people in other countries. And since Ford loses money, not even the profit comes to USA.

      Support the company that supports U!
        • 5 Years Ago
        hope you get a chance to read my little note to you,,
      • 8 Years Ago

      Jack Roush should be happy that Honda hasn't thrown their hat into the ring...yet.
      • 8 Years Ago
      Micheal Waltrip and his Japcrap can bring all the money they want but they will get their asses handed to them by the chevy boys. Count on it.
      • 8 Years Ago
      who is this old fart? whats NASCAR? who cares what a redneck thinks?
      • 8 Years Ago
      "If you the American brands to win in the competition, fine! But not allowing others into the competition is just cowardly."

      62, how is it "cowardly?" Are you saying that Toyota has a God-given right to participate in NASCAR(or any other form of racing)? Or are you saying that a given sanctioning body does not have the right to limit what makes can participate?
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