• Nov 29, 2006


Acura wants you to imagine what the corporate bigwigs will be driving in 2020. They're answer comes in the form of the "Advanced Sedan Concept," straight from Acura's own LA-based design team.

When the concept was initially uncovered, our first reaction was shock and amazement, followed by a touch of nausea. Once we got past the distinctively un-Acura like front clip, we started warming up to the concept behind the concept. But overall, there seems to be too many nautical cues for our tastes. The combination of high creases flanking both sides of the front fenders and the boat-tail rear end give new meaning to the term "land yacht." The high beltline may thrill buyers at the turn of this millenium, but we're unsure if it will stir emotion in 20 years time.

Have we seen the future? Acura would like us to think so, but we're not entirely convinced.

More pics and the press release are posted below the fold.

PHOTO GALLERY:









PRESS RELEASE

Acura "Advanced Sedan Concept" Debuts at Los Angeles Auto Show

LOS ANGELES, Calif. November 29, 2006 – The Acura "Advanced Sedan Concept" made its world debut today at the 2006 Los Angeles Auto Show. Created by Acura's Los Angeles-based advanced design team, the concept features a modern, powerful exterior while retaining an ultra luxurious feel.

"The Advanced Sedan Concept illustrates Acura's commitment to modern design and cutting-edge style," said John Mendel, senior vice president, auto operations. "With our advanced design team taking a significant role in shaping future vehicle design, we can expect upcoming products to reflect this progressive, forward-thinking styling."

The Advanced Sedan Concept is the purest expression of advanced design, performance and luxury, highlighted by its powerful, wide stance and deeply sculpted surfaces. The primary goal of this design study was to create a sophisticated, refined sedan with a mysterious presence.

The concept's generous exterior proportions suggest that a large, powerful engine lurks beneath the surface. The exterior lines reveal a sheer, sculpted lower body contrasted with a taut, architectural cabin. Although ultra-modern in its design, the concept retains the classic silhouette associated with a flagship sedan.

Low to the ground, the concept is anchored by large 22 inch front and 23 inch rear tires which are mounted to custom billet-machined, polished aluminum wheels. Powerful brake discs and calipers accent the wheels and large ducts direct cooling air to the components. Bold wheel arches and flares add to the concept's muscular appearance.

The sleek, compact cockpit nestles atop the sculpted body and flows from hood to trunk. For a unique panoramic view, the roof is constructed entirely of tinted glass that shades the occupants while still connecting them to the outside world.

"We wanted to capture the essence of an ultra luxurious sedan but give it a striking, mysterious presence to create a vehicle with a dual personality," said Dave Marek, chief designer, Honda R&D Americas, Inc. "The concept echoes this quality with its clean exterior lines, a wide, stance, high performance cues and key luxury accents."

The hood is accented with pronounced character lines that culminate in the aggressive five-sided grille, which contributes to the sedan's bold presence. The commanding grille is constructed of polished aluminum and features a cut crystal Acura emblem. The narrow headlights also double as air intakes and are positioned low on the bumper, further enhancing the sedan's already commanding 79.5 inch width.

"The front of the sedan communicates power and luxury," explains Marek. "The pronounced hood and large grille communicate performance, while the jewel-like Acura emblem captures the essence of pure luxury."

In the rear, the Advanced Sedan Concept has a flush mounted rear bumper with the high-mounted stop lamp integrated into the center break of the trunk. The jeweled taillights are pushed to the outer edge of the bumper to further enhance the vehicle's wide and low appearance, while integrated dual exhaust outlets complement the sedan's performance-oriented style.

During the past decade, several Acura vehicles have been designed and developed in the U.S. including the award winning MDX luxury SUV, the innovative TL performance luxury sedan and the all-new RDX turbocharged crossover SUV. Acura will continue the expansion of its U.S. design capabilities with the addition of a dedicated Acura Design Center that will open next year in Torrance, Ca.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 54 Comments
      • 8 Years Ago
      That is the ugliest acura i have ever seen. And I use an acura myself... I knew this is what they would come up when i saw they built their design studio in the most uninspiring location in southern california...

      ~R
      • 8 Years Ago
      this answers the questions...
      what if batman drive if he had kids?
      • 8 Years Ago
      WHAT THE HELL IS THAT!!!? It can't be an Acura....

      Everything is really cool, EXCEPT for that down right hideous grill!!! Leaping lizards that's one freakin ugly grill!!! And the headlights are so low that they appear to be sagging like body parts on the elderly!
      • 8 Years Ago
      We have a new winner in the Fugly sweepstakes.
      • 8 Years Ago
      This thing just got bashed by the ugly stick.. What the hell is Honda thinking??
      • 8 Years Ago
      The Pontiac Aztec was a step up from this, wait, make that a whole Aztec temple of steps above this steaming piece of,...

      Really, design studies are nice, and this one is a perfect example of how not to build a car. ouch.
      • 8 Years Ago
      Sort of reminds me of the Batmobile from the Batman movie in 1989. Intriguing, but can use some changes to make it better. It copied some details from the high end makers (Rolls & Maybach).
      • 8 Years Ago
      Considering how God-awful the nose and tail look, the profile is remarkably non-hideous.

      "Guys, we need to make our car look different. Let's put the grille on top of the hood, and put the headlights where you'd usually see foglights! NOBODY will think of that!"

      Genius.
      • 8 Years Ago
      bmwfanboi -

      a car does not have to have ANY relation to another car to have a similar suspension feel. has absolutely nothing to do with which car came first and what companies they came from.

      why on earth would you ever believe otherwise? point is the slk feels like a lead sled riding on pillows and the z4 feels like a brick with concrete in its dampers, not that the 350z came out before or after or that lexus is owned or not owned by mercedes. sheesh. basic reasoning 101 plz.
      • 8 Years Ago
      It's a concept you assholes!

      First of all, Honda has always been secretive company that does give out all information at once. When are you going to learn Honda ways of operation? Honda isn't struggling like GM, Ford & Chrysler. They know what they are doing.

      I understand this concept has some cues of what to expect from the RL. I see a long hood...(V8? or rear wheel maybe??), 1998 CL rear end styling, huge tires, big grill like the superman mdx grill.

      GO Honda!
      • 8 Years Ago
      Then again, I still can't belive the new MDX made it through. Especially when the RDX looked so good...
      • 8 Years Ago
      Wow, I see alot of Batmobile and Buick in that wierdness. I hope this is not the direction for Acura.
    • Load More Comments