• Sep 18, 2006
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Today Toyota unveiled long bed versions of its 2007 Tundra pickup. Think of these as the stripper trucks you see hauling bags of cement on construction sites. They're the backbone of many hard labor industries, and represent a huge piece of the half-ton pickup sales pie in the US. Toyota has scheduled this announcement to coincide with its participation in the National Truck Equipment Association product conference that's going on right now. The NTEA is a trade association made up of the aftermarket companies that develop and manufacture parts for work trucks like lift gates, ladder racks and tool boxes. This week these companies will get their first crack at measuring the Tundra, giving them about five months to develop their products before the truck goes on sale. .

The Tundra Long Bed work truck will be available in both Regular- and Double-Cab versions, the latter sporting a 165-inch wheelbase and what Toyota claims to be class leading interior volume for a crew of six workers. The bed is 97.6 inches long (8' 1"), 66.4 inches wide at the gate (5' 6"), 50 inches wide between the wheel wells (4' 2") and 22.2 inches deep (1' 10").

Designed with the tradesman in mind, Toyota will offer the Tundra Long Bed work truck in basic non-metallic White, Red and Black, in addition to the showroom shiny colors. Standard grade Regular Cab models will also have heavy-duty vinyl flooring.. Toyota is also planning an upgraded SR5 model for the foreman with additional options to pamper the boss and increase his or her productivity.

One could easily argue that the Tundra work truck has the toughest task of competing with Ford, GM and Dodge on the construction sites of America. Whereas the Tundra half-ton we saw debuted at the Chicago show may win over the average Joe shopping for a stylish truck, heavy laborers already know what works well for them and will be hesitant to try out Toyota's new construction tool. Still, it would be a major coup if Toyota succeeds even slightly in this segment.

(Check out more pics and Toyota's full press release after the jump)

[Source: Toyota]



(Check out Winding Road for live shots of the Tundra work truck's unveiling)

PRESS RELEASE:

Toyota Unveils Long Bed Versions Of All-New 2007 Tundra Full-Size Pickup Truck

September 18, 2006 - Ann Arbor, Michigan - Toyota Motor Sales, U.S.A., Inc., today unveiled long bed versions of the all-new 2007 Tundra full-size pickup truck at a press conference here at the Toyota Technical Center-Calty Design Studio. The unveiling took place as part of Toyota's participation in the annual National Truck Equipment Association (NTEA) product conference being held in Dearborn, Michigan. The NTEA is a trade association for companies that develop, manufacture and market parts, accessories and systems dedicated to the work truck market.

"The NTEA Product Conference is an ideal forum to debut the long bed Tundra work truck," said Brian Smith, Toyota corporate manager for truck operations. "Toyota recognizes the importance of commercial business customers to Tundra's long term success. Working with NTEA will allow their members time to develop a wide variety of Tundra compatible work equipment and have those products to market by the time the new Tundra launches in February."

The NTEA supports the manufacturers and installers of equipment like lift gates, ladder racks and tool boxes, all products that bring additional utility to pickups like the new Tundra. A primary function of the NTEA in general and this week's Product Conference in particular is to bring its members together with OEM truck-makers like Toyota.

For the first time ever, aftermarket equipment manufacturers will have the opportunity to obtain technical data and examine the Tundra Long Bed work truck in detail five months prior to the vehicle's launch.

In private sessions closed to the public, and closed to other truck manufacturers, NTEA members will be afforded an early first-look at new, yet-to-be-launched pickup trucks. On Wednesday, September 20, Toyota will participate in an NTEA measuring session, where it will show, for the first time, two truck configurations developed specifically for work truck customers who consider their full-size pickup truck the most important tool in their bag.

The new Tundra long bed will be available in Regular- and Double Cab versions. With a 165-inch wheelbase, the Tundra Double Cab Long Bed will be the longest pickup in the Toyota truck lineup. It will be suitable for carrying a crew of six plus maximum cargo. The Tundra Regular Cab Long Bed will provide extra storage capacity behind the driver's seat and the largest interior volume in its class.

Both long bed configurations will come with a choice of three engines, including a 5.7 liter V8 that offers maximum towing of well over 10,000 pounds, and a payload capacity to compete with the best in the half ton class.

With an eight-foot one-inch bed and a substantial bed depth, the Tundra Long Bed will have the deepest box in its class below the rails. To maximize flexibility, the bed will be equipped with the expected six standard size stake pockets, four corner tie-down hooks, as well as an optional deck rail system.

Even the tailgate has commercial customers in mind, because it's both lockable and easily removable in the event that a utility cap is installed by a tradesperson. Tundra's extensive color palette will include three popular non-metallic work truck colors: White, Red and Black.

All Tundras will be equipped with oversized door handles and controls, designed so that work crews can jump in and out of the truck to move around a job site without taking off their work gloves. The cab is designed to function as a mobile office with a center console capable of holding a laptop or hanging file folders. On bench seat models the center seat section folds down to create a flat surface for use as a mobile desk. The glove box is big enough to hold a standard Thermos, and to aid safe hands-free communication, Bluetooth capability is available.

The SR5 grade Tundra Long Beds will be a popular configuration for foremen, supervisors or owner-operator tradespeople. The SR5 will offer a wide variety of functional options, appearance accessories, and upgraded fabrics and trim.

Regular Cab models will also feature a standard grade featuring heavy-duty vinyl flooring and basic equipment targeted specifically for work applications and commercial use.

The new Tundra will be, by far, the most-American new product in Toyota's history.

The entire engineering development program was led by TTC engineering, in Ann Arbor, Michigan.
Tundra styling was initiated at Calty Design Center in Newport Beach, Calif. and finalized at the new Calty studio in Ann Arbor, Mich.
Tundra's engines will be built at Toyota Motor Manufacturing, Alabama in Huntsville, Ala.,
and its transmissions at a Toyota supplier production facility in North Carolina.
Finally, the all-new Tundra will be manufactured at two U.S.-based full-size truck production facilities, Toyota Motor Manufacturing, Indiana in Princeton, Ind., and the new Toyota Motor Manufacturing, Texas, located in San Antonio.
"The new Tundra is ready for work like no Toyota before it," said Smith. "When the new Tundra rolls into dealer showrooms this February, we are confident that full-size truck buyers will see Tundra as the most capable, best built, and best value half-ton pickup in America."

2007 TUNDRA PRELIMINARY SPECIFICATIONS

DIMENSIONS (inches) Regular Cab Double Cab

Overall length: 209.8/228.7 228.7/247.6 (Std bed/Long bed)

Overall width: 79.9/79.9 79.9/79.9 (Std bed/Long bed)

Overall height: 76.0/76.4 76.0/76.4 (4x2/4x4)

Wheelbase: 126.8/145.7 145.7/164.6 (Std bed/Long bed)

TRUCK BED DIMENSIONS (inches)

Bed length 78.7/97.6 787.7/97.6 (Std bed/Long bed)

Bed width 66.4 66.4 (at tailgate)

Bed width 50.0 50.0 (between wheel wells):

Bed depth: 22.2 22.2


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  • 56 Comments
      • 8 Years Ago
      Every Tundra shot I've seen so far looks like an amorphous chunk of poop. The blue one would be Smurf poop.

      As a residential general contractor I'm probably more in touch with the tradesman than the average Autoblog commentor...and I can say I will be surprised if this increases market share by much over the current Tundra. I'm sure Toyota will keep working at it, but the American full-size pickup is not nearly as easy a target as the American mid-size car.
      • 8 Years Ago
      Ok, I've got a thought I'm trying to articulate, so bear with me.

      I think Toyota is on target for the long term, and they probably have demographics in their favor. The demographic for the US "laborer" nowadays is more and more from immigrant groups, in urban areas anyways. In the area where I live (Wash. DC metro) most of the "working class" laborers who paint, build, and do general small contracting jobs are from central and South America. These guys for the most part tend towards older Toyotas, and often when they move up and buy new ones, I see them in shiny new Tacomas, Tundras, and Nissans. For many of them, a crew cab Tacoma or Tundra is both the work truck, and the family car too.

      My neighbor has a big quad cab diesel duelly Ram, but he's the exception. Around here, you almost NEVER see them in full size Fords or Chevy's unless they work for a big contractor, and it's a company truck- not their personal vehicle. Rangers? Colorados? Never! Dakota sometimes. The Toyota brand seems well established with them, and Mom and the kids often ride in a Corolla, Matrix, Sienna, or frequently an old Previa or 4Runner.

      It's ugly, but it will have no problem selling, and again, the long-term odds are good for Toyota to sell more. They probably won't beat out Ford and Chevy, but Ford, GM, and DCX need to all be on their toes, and competition is good.
      • 8 Years Ago
      Yuck! Didn't think it was possible to make a pickup any more ugly than the offerings from Ford/GM/Dodge. Toyota, you're number 1!
      • 8 Years Ago
      Kudos to Toyota for attempting to target the work market. It will be a slow haul for them to penetrate this market, but if the past is any indication, Toyo will work on improving the product (and its looks!) until it finds acceptance in the marketplace.
      • 8 Years Ago
      "I guess you didn't get my point. Add the money with the flag waving with the totally unrealistic expectations of what a Tundra can take and still be driveable and it makes all the difference in the world."

      So you're saying they're bad for making unrealistic commercials? It's to create perception. All automakers make unrealistic commercials, the Big 2.5 included. But maybe you thought the kid was actually driving the C6 corvette in that GM TV ad then?

      "There's a difference between blandness and ugliness."

      People don't buy Corollas for style, that's my point. If Corolla were ugly (which I think it is anyway) it'd still sell. Same goes for Tundra.
      • 8 Years Ago
      They tried to borrow from Ford and Dogde in their design cues.The bigger badge on the grill is a straight rip off.Looks like a "Forge",Hell ,they even stole Bad To The Bone when they intro'd this 7/8 truck.They're trying to negotiate rights to use the Navistar engine from Ford.The original Tundra isn't selling worth crap and was down 20+ % over last year.If you want something that 's trying to be a Ford ,BUY a Ford! Wait till the new Super Duty is unveiled in a month ,NOW thats a truck!!!
      • 8 Years Ago
      I see a lot of comments regarding how ugly this truck is. Well, for my part I have to agree somewhat. I can't honestly say I like the looks of this. But, we're talking about a TRUCK! If looks are important to you get a Camry or Celica. If anything, the only thing that I'm dissapointed with here is it's still only a 1/2 ton truck. I'm hoping by the time my '06 Tundra is ready for a trade-in, they'll have at least a 3/4 ton available. For many truck buyers, this is a tool. Reliability and capabilities are much more important than how it looks.
      • 8 Years Ago
      I'll add my two cents to the ugliness debate- that thing is UGLY with a capital UG! Mick Jagger would be proud of that front-end. From that ugly nose to the Ford front fenders and tailgate, this thing looks like it was designed by a committee of its competitors, and not for appeal's sake, either. Add to that the toyota torque-deficient engine, and the strong loyalty to the Blue Oval and the Bowtie, and toyota might as well rack this up as another T-100.
      • 8 Years Ago
      So sad to see Toyota trucks fattening up to America's obesity standards.
      • 8 Years Ago
      I've had vans for my Electrical Contracting buisness.They cost me money in Maintenace to the point were I phoned GM headquarters and asked why I had to replace every F&%$ing part on it at 175 000 Kilometers.When the Trany Blew up for the second time in it's pathetic life,I asked a guy at GM WTF do you think we haul around? Stryrafoam Balls?Anyway I was wiring up a new Toyota Dealership,and the CEO, asked if I wanted to buy his 2000 tundra Parts truck.I agreed.Following 4 years of 50,000 plus KM's a year,pounding it everyday,loading it up to the max,I've towed a car with it 1,550 miles,I've got rear ended twice, hop over curbs,and so on.Aside from the 2 brake jobs,one timing belt and oil every 6K.It's cost me nothing,,it owes me nothing.I hope the new truck has a better interior because mine looks like it was in Chernobil.The paint it a micron thick.Other than that,who cares if it's ugly.Real construction men and women want a "Dependable Truck" Like the BS GM spews out in their "Like a Rock" comertials....More "Like a sock" in their case.My truck's got over 300,000km's.I'm getting a new truck with a small diesel.I'm giving Dodge,ford,and GM a year to get their shit tiogether.If they don't I'll have to buy another Tundra,,,,
      • 8 Years Ago
      "They can afford to put the Toyota name in the face of the workman... doing things it cannot really do like survive natural disasters of just about every kind..."

      That's called marketing.

      Stupid, certainly, but insidious? No more so than Buick touting the Rendezvous' "sports sedan handling" or Jeep depicting Grand Cherokees tearing up TTs and 3-Series on a racetrack...

      As for the truck itself, Toyota's stylists have mistaken ugliness for toughness. Full-size truck buyers like their vehicles to look like Arnold on four wheels. This is Stallone.
      • 8 Years Ago
      Not my favorit design, but against the new line of chevy Silverados this would be a hot chick against a wrinkeled grangma

      but the Nissan and the F150 still look better than this thing from Toyota

      ps: down with all SUV's and pic-up trucks
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