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In the U.S. market at least, it’s great to be a Toyota
dealer. According to CNNMoney.com and Edmunds.com,
Toyota’s Prius tops the list of 10 hottest cars in America, with six Toyota models making the list (including all three
Scion models).
Hybrids are hot, too – the Prius, Lexus RX400h and Ford Escape all made the list.
What makes a car “hot”? Edmunds defined a “hot” car as selling close to sticker price, having
minimal incentives or rebates, and spending little time in dealer inventory before purchase. By these criteria, the
“Hot 10” are, in order: