This
article got lost last month as we scrambled over vacation, holiday preparations, and Super Bowl Sunday (and I
found—and secured—another job.) While normally we wouldn’t post such an old article, I thought it
reflected some of the commentary from several readers on Ford, General Motors,
and Chrysler (the American branch of DaimlerChrysler.)
Loren Steffy, a business consultant for the Houston
Chronicles, writes how consumer demand for ‘quality products at
a lower price’ has placed the (formerly) Big Three into their current predicament. He then ties the
automakers’ history and situation in this different perspective.
In light of the new offerings such as
the Chevrolet
Camaro (and reviews from the press on production vehicles as the Lucerne and Camry) from the domestic and import
manufacturers after the North American International Auto show, and the sales figures released this
month from the automakers, does Steffy’s ‘letter’ (opinion) hold up to scrutiny?