New York Auto Show: MazdaSpeed3 greets North America

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Already available elsewhere in the world as the Mazda3 MPS, the MazdaSpeed3 has officially made its North American
debut today in New York. The attraction of the MS3 is pretty straightforward: 250-hp from a 2.3L direct-inject turbo
four-cylinder, the same six-speed standard shift used in the MazdaSpeed6 and a universally praised chassis that’s
both stiff and light. Despite the fact that the MazdaSpeed3 is still front-wheel drive, we expect it to be a much more
balanced package than what Dodge will be offering with its 300-hp Caliber SRT-4.

Interior and exterior
enhancements abound on the MazdaSpeed3, so follow the jump to see our own pics as well as the Glamour Shots provided by
Mazda. The company’s full press release also follows…


For Release: April 12, 2006

Contacts:    Jeremy Barnes, Mazda North
American Operations, 949.727.6844

    Jennifer Banovetz, Mazda North American Operations, 949.727.6220

2007 MAZDASPEED3: INFUSED WITH A DOUBLE DOSE OF ZOOM-ZOOM
— New MAZDASPEED3
to be one of the quickest front-wheel drive cars in the world –

NEW YORK – Making its North
American debut at the 2006 New York International Auto Show, the 2007 MAZDASPEED3 will be the flagship of the MAZDA3
range when it launches in Fall 2006.  With its compact, lightweight body and more than 250-horsepower from a
2.3-liter DISI (Direct Injection Spark Ignition) Turbo engine, MAZDASPEED3 will be one of the highest performance
front-wheel drive cars in the world when it hits the highway.

MAZDASPEED3 is the fourth vehicle to carry
the MAZDASPEED name in the US, following the 2003 and 2003.5 MAZDASPEED Protegé, 2004 and 2005 MAZDASPEED MX-5
and 2006 MAZDASPEED6.  This will be the first time that two MAZDASPEED-branded vehicles will be sold in North
American dealers at the same time.  MAZDASPEED3 is called MAZDA3 MPS – Mazda Performance Series – in
Europe and MAZDASPEED Axela in Japan.

MAZDA3 debuted in Summer 2003 and has gone on to enjoy enormous
popularity worldwide.  Since launch, it has quickly become Mazda’s best-selling model globally with over
750,000 vehicles produced in just 30 months. 

“MAZDASPEED3 dramatically reinforces the acclaimed
dynamics of the original MAZDA3 and delivers maximum driving pleasure through outstanding engine performance and a
superior chassis,” said Tatsuo Maeda, Program Manager for development of the MAZDA3 series. 
To
create this new benchmark, Maeda’s team focused on three requirements:

• Driving Fun: Formidable
performance from the 2.3-liter DISI Turbo engine, along with sharp, responsive handling
• Ownership Delight:
Exterior styling that gives an immediate impression of driving fun, and an interior with a quality feel that exceeds
expectations
• Everyday, User Friendly Convenience: Balancing driving pleasure with everyday functionality
and comfort

As a result, the flagship of the MAZDA3 range features a stylishly sophisticated look combined
with performance levels that make it one of the quickest and fastest front-wheel drive vehicles in the world. 
MAZDASPEED3 offers strong acceleration from a standing start, superior passing acceleration and one of the highest top
speeds in its class.

POWER AND HANDLING
Under the hood of
the MAZDASPEED3 is a version of the turbocharged and intercooled 2.3-liter four-cylinder direct-injection gasoline
engine that powers the highly regarded MAZDASPEED6 sport sedan and the CX-7 crossover SUV.  Engineered to deliver
high performance at all speeds, along with low exhaust emissions and excellent fuel economy, Mazda’s MZR 2.3 DISI
(Direct Injection Spark Ignition) turbo-charged engine produces in excess of 250-hp in the MAZDASPEED3.  Final
horsepower numbers will be available closer to launch.

Key building blocks are aluminum block and head
construction with forged internal components — crankshaft and connecting rods — for long-lasting
durability. Balance shafts curb noise and vibration. A large air-to-air intercooler and direct fuel injection cool
temperature inside the cylinder.  Shifting gasoline’s change in state from liquid to vapor from the intake
manifold to the cylinder provides the substantial cooling effect.  The low charge temperature permits use of a
high 9.5:1 compression ratio which boosts low- and mid-range torque by approximately 10-percent over conventional turbo
engines.

The DISI Turbo engine is engineered to achieve three aspects of performance that are difficult to
realize with conventional manifold injection engines: good fuel economy and low exhaust-gas emissions, powerful
acceleration thanks to the turbocharger, and a full and flat torque curve throughout the rev range for exceptional
engine response.

Tuning of the exhaust system focused on sounds in the low frequency range, while tuning of
engine sound focused on the mid frequency range produced at high engine speeds to deliver an enjoyably sporty
sound. 

HIGH-LEVEL TORQUE MANAGEMENT
To increase
drivability in what is a very powerful front-wheel drive car, intake volume and boost pressure-control suppress sudden
torque peaks, assuring smooth, linear torque delivery.  Additionally, torque characteristics from first through
third gears are electronically controlled to deliver appropriate power delivery, minimizing torque-steer and
wheel-spin.  More information about this system will be available closer to launch.
Torque control is also
linked to the steering angle, and the stiffness of the left and right drive shafts is balanced, also working to
minimize torque-steer.  A newly-developed limited slip differential also minimizes wheel-spin on the inner wheel
during hard cornering for smooth, predictable power delivery.

SIX SPEED
MANUAL TRANSMISSION
The new MAZDASPEED3 employs the six speed manual transmission shared with the
MAZDASPEED6, providing the driver with full control over the vehicle’s high power, while contributing to a quiet
ride and strong fuel economy.  A compact three shaft design made it possible to keep the overall length the same
as the five speed manual transmission used in the standard MAZDA3.  In addition, MAZDASPEED3’s six-speed
transmission uses wide gear ratios to fully exploit the wide torque band of the direct injection turbocharged
engine. 

HIGH BODY RIGIDITY AND SPECIALLY TUNED CHASSIS
Like the updated 2007 MAZDA3, the new MAZDASPEED3 features a body with increased rigidity.  The MAZDASPEED
version is based on the MAZDA3 5 Door, with local reinforcements added to produce a body sufficiently stiff to stand up
to the demands of 250-plus horsepower.  Suspension and brakes have also been specially tuned. 

Body rigidity has been increased by several features, including a reinforced front cowl member that is joined directly
to a plate in the top section of the front shock mount, assuring the same rigidity as a car fitted with strut tower
bars.  This prevents deformation of the front suspension towers and maintains correct suspension geometry. 
In the lower body, a large closed section member is employed to reinforce the floor tunnel which improves the torsional
rigidity of the whole body.  At the rear, the gusset introduced at the bottom end of the rear suspension towers
restrains the tendency of the towers to displace inwards which maintains the correct suspension geometry under all
cornering loads.
Both the MacPherson strut front suspension and multi link rear suspension have higher spring
rates and larger diameter stabilizer bars than the standard MAZDA3.  Damping force on both compression and rebound
is raised approximately six-times at low piston speed, and about 1.3-times at moderate piston speed.  In
combination with the reinforced springs and stabilizer bars, this produces 60-percent more roll stiffness than the
standard MAZDA3. 

ENGINEERED AERODYNAMICS
Special
attention was paid to achieve aerodynamic performance that supports stable straight running, lane changing and
overtaking at high speeds.  A wide variety of underfloor parts were employed to achieve the superior aerodynamic
performance targets, and the result is a Cd of 0.32. 

MAZDASPEED
DESIGN DNA
MAZDASPEED3’s styling pursues a look of strength and solidity in a design that conveys
the car’s dynamic performance.  Its form is characterized by boldly flared front fenders and effective use of
strong edges on the hood.  These combine with the functional forms of the bumpers, spoilers and other parts
developed for aerodynamic performance.  Overall, MAZDASPEED3’s design is sporty and strong, befitting a
high-performance model, without exaggerated styling cues. 

EXTERIOR
DESIGN
Choosing the MAZDA3 5-Door model as the starting point reinforces the MAZDASPEED3’s Zoom-Zoom
spirit.  Front fenders are widened by 20-mm to provide clearance for the large tires and to evoke a well planted
stance.  And to forge a uniform identity for the MAZDASPEED series, two design elements are shared with the
MAZDASPEED6: strong lines flowing back along the hood from the upper part of the five point grille used as the air
intake for the intercooler, and the aerodynamically shaped front bumper and large lower grille serving as the air
intake for the radiator.  An athletic yet elegant side view is created by aerodynamic side skirts and 18 inch,
10-spoke aluminum alloy wheels.

The rear view is characterized by the design of the rear bumper, the
large-diameter tailpipe and the roof spoiler with integrated high mounted LED brake light.   

INTERIOR DESIGN
A high-quality black finish sets the tone of the
interior, accented by red stitching on the seats, steering wheel, and the six speed manual transmission shift knob to
create a sporty yet refined look.  The instrument panel includes a matte black decorative insert panel finished
with a hairline treatment to underscore the vehicle’s personality.  A leather-wrapped shift knob, aluminum
pedals and stainless steel scuff plates further contribute to the sporty, high quality feel that distinguishes
MAZDASPEED models, while semi bucket front seats provide firm support and comfort.

UPGRADED BRAKE SYSTEM TO MATCH THE HIGH POWER
Large diameter four-wheel disc
brakes, vented in front, and a large diameter master cylinder provide powerful and stable braking.  Standard
equipment includes four-wheel ABS, electronic brakeforce distribution (EBD) with brake assist and dynamic stability
control (DSC), all of which provide active safety in a range of driving scenarios. 

For protection
during collisions, MAZDASPEED3 employs the unique Mazda Advanced Impact energy Distribution and Absorption System to
deliver a robust and safe body structure.  Inside the cabin, dual frontal airbags, as well as seat-mounted side
and roof-mounted curtain airbags, are all standard.  A collapsible brake pedal and steering column structure
reduce the risk of injury to the driver’s lower legs.

Headquartered in Irvine, Calif., Mazda North American
Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States,
Canada and Mexico through nearly 900 dealers.  Operations in Canada are managed by Mazda Canada, Inc., located in
Ontario, Canada, and in Mexico by Mazda Motor de Mexico in Mexico City.


MAZDASPEED3 SPECIFICATIONS
External Dimensions       
Overall length
w/license plate holder    (mm)    4490
Overall width   
(mm)    1765
Overall height    (mm)    1465

Wheelbase    (mm)    2640
Front Tread    (mm)   
1535
Rear Tread    (mm)    1525
Engine Type   
    Inline 4-cylinder, DOHC turbo petrol
Displacement    (cm3)   
2260
Bore x stroke     (mm)    87.5 x 94.0
Valves   
    4 per cylinder
Max. power*    (hp)    more than 250hp
Max.
torque*    (lb-ft)    about 280 at 3000 rpm
Transmission   
    6-speed manual
Gear Ratios       
1st   
    3.538
2nd        2.238
3rd   
    1.535
4th        1.171
5th   
    1.085
6th        0.853
Final drive ratio (1st –
4th)        3.941
Final drive ratio (5th – 6th)   
    3.350
Reverse        3.831
Suspension and
Wheels       
Front suspension        MacPherson
Independent struts
Rear suspension        Independent Multi-link
Wheel
size        18×7J
Tire size        215/45R18
93Y
Brakes       
Type front        Ventilated
discs
Type rear        Solid discs
Diameter front    
(mm)    320
Diameter rear    (mm)    280
* Mazda targets
subject to change upon homologation