Lamborghini has been releasing
a number of teaser trailers for its upcoming
Urus SUV, and
the latest is all about trying to make the SUV really feel like a Lamborghini. The host at one point begins talking about giving the Urus the right sound, which culminates in a shot of a prototype accelerating away with all raucous roar of … any other premium crossover on the market right now.
Yes, the Lamborghini Urus sounds generic. Despite
reportedly making 650 horsepower from its twin-turbo V8, the exhaust note sounds too quiet, smooth, and clean. It doesn’t sound bad, but part of what makes a Lamborghini a Lamborghini is a stunning howl that you can hear blocks away. It shrieks at the high end, barks at the low end, and crackles in-between. Just take a listen to the Huracan in the video below. The Urus does none of that.
Video ID:
70a08d7c-259a-373c-87f1-631c97bb32c3
Playlist ID:
Autoplay:
false
Mute:
false
Continuous:
false
Ad Key:
Ad Value:
Some may say this is actually a good thing because an SUV is supposed to be more practical and refined for daily use. But that’s not what a Lamborghini is, even one that can carry more than two people. Lamborghinis are big, loud, impractical, and showy. And there’s no shortage of fast, subtle SUVs out there, so the Lamborghini being brash is a key selling point.
Still, this likely won’t deter many prospective Urus buyers. It’s still absurd-looking, featuring roughly the same creased and folded body work of
the concept, and
an interior full of spaceship-style switch gear. And as we already mentioned, it should be really fast. If only it sounded right.
Related Video:
Video ID:
b6baa803-f484-325e-9746-43dcfab5594a
Playlist ID:
Autoplay:
false
Mute:
false
Continuous:
false
Ad Key:
Ad Value: