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Marketing agency George P. Johnson goes experimental
and interactive at the North America International Auto Show in Detroit next year. The company has developed new
exhibits for Cadillac, Saturn, Jeep, Honda, Nissan, and Infiniti brands.
Some of “let me
participate” theme include:
- Cadillac: a high-tech dance club environment with LED clusters
along the walls and floor. Visitors can view their own monitor. - Infiniti: Monitors interface with
visitors by showing their image in their presentations. - Nissan: Displays react to visitors’ motions
to “flip” through a “sketchbook” of Nissan products. - Jeep: Twenty-four foot
climbing wall.
GPJ will also be providing displays for Acura, Lexus, Toyota, Scion, Chrysler, and
Dodge brands.