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Ford Motor Company, one of the
main sponsors of “American Idol,” told dealers yesterday that it is circulating a tape around
various TV networks to bolster interest in a new reality TV series starring Ford and a yet-to-be-designed vehicle. The
concept behind the series is that participants will work with Ford designers to develop their dream concept car.
Now all the automaker needs is a network to pick it up. Our bet is on A&E. If the Arts & Entertainment
network will air this, then
surely Ford has a future home on cable.