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As it turns out, the only thing worse than Big 3 sales during the
month of October were Big 3 retail sales during the month of October. Although retail sales make more money than fleet
sales, the latter were actually responsible for numbers that were abysmal rather than outright rock bottom. Retail
sales fell in excess of 30 percent for GM and Ford compared to their respective 20+ percent decline represented in
figures that include fleet sales. Chrysler would only admit that retail sales fell in the double digits. Fleet sales
across the industry were up to 25 percent of total light vehicle sales from 22 percent during the first nine months of
2005.