Fiat seeking autonomous partnerships with Uber and Amazon

Will Amazon and Uber join Google in partnerships with Fiat for autonomous vehicles?

By Jeremy Korzeniewski
The new FCA (Fiat Chrysler Automobile) logo is displayed in front of Chrysler Group LLC World Headquarters in Auburn Hills, Michigan, U.S., on Tuesday, May 6, 2014. Fiat SpA Chief Executive Officer Sergio Marchionne will cover the billions planned for new Alfa Romeos, Maseratis and Jeeps out of existing funds, without selling or spinning off any of the automaker's brands, four people familiar with the matter said. Photographer: Jeff Kowalsky/Bloomberg via Getty Images
The new FCA (Fiat Chrysler Automobile) logo is displayed in front of Chrysler Group LLC World Headquarters in Auburn Hills, Michigan, U.S., on Tuesday, May 6, 2014. Fiat SpA Chief Executive Officer Sergio Marchionne will cover the billions planned for new Alfa Romeos, Maseratis and Jeeps out of existing funds, without selling or spinning off any of the automaker's brands, four people familiar with the matter said. Photographer: Jeff Kowalsky/Bloomberg via Getty Images
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If Fiat Chrysler Automobiles CEO Sergio Marchionne can’t find another automaker to partner with, he’ll have to look elsewhere. Like, outside the traditional automotive industry entirely, if recent reports are to be believed. According to
Bloomberg and
Business Insider, Fiat is pursuing relationships with Uber and Amazon for self-driving vehicles.


This news comes shortly after FCA announced an
official tie-up with Google to turn 100 Chrysler Pacifica minivans into
autonomobiles. Uber might want to venture into self-driven vehicles for its ride-hailing service, cutting out the expense of human drivers. For its part, Amazon could use autonomous vehicles for deliveries from its online shopping destinations.


FCA’s interest in these endeavors seems to revolve around their vehicles being used as platforms for software and bespoke hardware setups created by the tech companies. There’s no indication of what vehicles FCA would provide to either Uber or Amazon, but something minivan shaped could capably serve both the ride-sharing and package delivery service industries.


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