Bricklin sets lofty dealership plans

In what appears more like Disneyland than a car dealership, Malcolm Bricklin has set the plans for each $15 million Visionary Vehicle store that will sell Chery automobiles. Dealerships would include a test track, an auto show-like environment, informative, low-pressure salesmen, a car wash and a drive-in theater. Most of what Bricklin is dreaming up will never pass many zoning laws (just ask GM about the industrial HUMMER stores) and those low-pressure salesmen are even more elusive (we kid). Plus $15 million could build you two Toyota dealerships. Bricklin wants an entertainment destination for the whole family, but may just have, like Icarus, flown too high for his own good.

By avant1963@cheersandgears.com
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In what appears more like Disneyland than a car dealership, Malcolm Bricklin has set the plans for each $15 million
Visionary Vehicle store that will sell Chery automobiles. Dealerships would
include a test track, an auto show-like environment, informative, low-pressure salesmen, a car wash and a drive-in
theater. Most of what Bricklin is dreaming up will never pass many zoning laws (just ask GM about the industrial HUMMER
stores) and those low-pressure salesmen are even more elusive (we kid). Plus $15 million could build you two Toyota
dealerships. Bricklin wants an entertainment destination for the whole family, but may just have, like Icarus, flown
too high for his own good.