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The agreement between Led Zeppelin and Caddy continues into 2005. Robert Plant (shown here being photographed by
Bryan Adams – there’s a scary combo) is reportedly a Cadillac fan (that could be ’cause he’s made millions off the
deal). Cadillac’s marketing guys feel that the campaign “Break Through” is still fresh even though it is entering its
fourth year of exposure. The liberal use of “Rock and Roll” at the end of many of the commercials help.