Yes I said Paula Cole. You remember Paula Cole don’t you? Oh you don’t? Well that’s because
her career has virtually been non-existent since the Lilith Fair boom a few years back (strike that, I just looked it
up and that was 1997, seven years ago). The poor man’s Sarah McLachlan will be the voice behind Mercury’s new ad… I’m
sorry, “Multimedia” campaign titled “New Doors Opened.” Even though Mercury sales are only down one percent this year
they’re almost half of what they were five years ago. The new ploy, I mean campaign, looks to bring in younger buyers
who may be interested in driving one of the six new and future Mercury models including the Milan mentioned earlier
this morning, Montego based on the Ford 500, Mariner based on the Ford Escape and the Mercury version of the Freestyle
that is still under wraps. Can’t wait.
Attention automakers: David Thomas is a former music critic and would love to instruct you on the appropriate music
for your brands and models. He is available for consulting.