Featuring a
wide range of adventure- and lifestyle-themed broadcast video content, Land Rover’s new “Go Beyond” microsite centers around what
the company claims is the world’s first broadband TV channel launched by a car company.
While there is
certainly information about Land Rover vehicles on the site, most of the content focuses on “real people living
lives much less ordinary,” including round-the-world sailor Sir Robin Knox-Johnston and celebrity photographer
Richard Young.
The ambitious project will also be displayed at dealerships and auto shows, ultimately
appearing on mobile phones and handheld music/video players. Go Beyond TV launched at the New York Auto Show, and four
hours of new content will appear every month, including live broadcasts from auto shows and other events. An
interesting marketing technique, we figure it’s worth checking out.
[Source: Land Rover]