GM to maintain ties with Isuzu and Suzuki

Despite having sold its entire 20 percent stake in Fuji Heavy Industries, the parent company of Subaru, GM will maintain its current relationships with two other Japanese automakers– Isuzu and Suzuki. While never realizing the potential benefits of its alliance with Subaru, a senior GM exec says that the company still hopes to benefit from Isuzu’s expertise in diesel technology and its current partnership with Suzuki on fuel-cell technology. Both Japanese manufacturers also give the General a pair of important inroads into the Japanese market.

By John Neff
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Despite having sold its entire 20 percent stake in Fuji Heavy Industries, the parent company of Subaru, GM will
maintain its current relationships with two other Japanese automakers – Isuzu and Suzuki. While never realizing the
potential benefits of its alliance with Subaru, a senior GM exec says that the company still hopes to benefit from
Isuzu’s expertise in diesel technology and its current partnership with Suzuki on fuel-cell technology. Both Japanese
manufacturers also give the General a pair of important inroads into the Japanese market.