Ford posts $284 million loss

Ford Motor Company reported a $284 million
loss in the third quarter. Ford is in a tough spot, with sales on the decline, high operating costs, and high fuel
prices that push buyers away from profitable mid-size and large SUVs. Ford’s U.S. vehicle sales are down 1.3 percent
even with the successful employee discount pricing promotion offered during the summer months. Ford is arguably in a
better position than GM, with Ford investing heavily in new car launches and several more fuel efficient people-moving
crossovers. Sure, GM has new product in the pipeline, but after investing heavily in a product with declining market
appeal and many of its critical new vehicles still in development, there isn’t much hope of a major sales turn around
any time soon.

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