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Talk about getting them young! Ferrari’s product placement marketing is now targeting the pre-teen set, at least the
kids with $140 to spend on one of the latest additions to the Barbie lineup.
According to Mattel, this Barbie is wearing a “contemporary and classic ensemble perfect for traveling in style.” The
Scuderia’s sweetie comes with Ferrari-branded belt, boots, coat and handbag. Although that number 1 on the handbag is
sooo 2004!