Chery to be renamed for the U.S. market

will not market cars from China’s Chery Automobile Co. under the Chery name in the U.S., bowing to pressure from General Motors. GM says that “Chery” is too similar to “Chevy.”

By s.waterman@p1data.com
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Visionary Vehicles

will not market cars from China’s Chery Automobile Co. under the Chery name in the U.S., bowing to pressure from
General Motors. GM says that “Chery” is too similar to “Chevy.”

Speaking
in Detroit, company founder Malcolm Bricklin says he is now thinking of using the Visionary Vehicles name to brand
the Chinese cars in the U.S. market.

Bricklin hopes to launch the cars in the summer of 2007, a six month slip from the original target of January
2007.