• Image Credit: Lotus
Lotus Exclusive Elise roof
  • Image Credit: Lotus
Lotus Exclusive Evora stripes
  • Image Credit: Lotus
Lotus Exclusive Evora interior
  • Image Credit: Lotus
Lotus Exclusive Elise interior
  • Image Credit: Lotus
Lotus doesn't sell much beyond the Evora 400 in the US, but the announcement of a new personalization program won't be limited to just that model. The Lotus Exclusive program will be applicable to every model that Lotus makes, including the Elise and Exige in all their many iterations, the new 3-Eleven, and the Evora – which remains, for the time being, the only model currently certified for use on American roads. The company will even apply its new range of customization options to pre-owned models. Hethel is currently rolling out the Lotus Exclusive program in Europe, but plans to expand its availability later this year.

Buyers will be able to pick from an expanded range of exterior colors – or have a custom hue mixed up specially – in matte, gloss, metallic, or pearlescent finishes. Custom graphics can be applied to the roof and mirror caps, and various exterior components (from spoilers to add-on decals) can be ordered in one of four colors, as can the three available styles of racing stripes. The interior will be available to order with five colors of leather and four colors of stitching thread to give the cockpit a unique touch.

Of course Lotus isn't the first manufacturer to offer such a personalization service, which is fast becoming standard fare among exotic and luxury automakers – particularly in Europe. In the UK alone you'll find McLaren Special Operations, Q by Aston Martin, Rolls-Royce Bespoke, and Bentley's Mulliner division. Other examples include Ferrari Tailor Made, Lamborghini Ad Personam, and Porsche Exclusive. Dodge even offers the "1 of 1" program for the Viper GTC. At the very pinnacle of the exotic supercar market, however, manufacturers like Bugatti, Pagani, and Koenigsegg build every one of their supercars to order, according to the customer's specifications, so personalization comes part and parcel with the bragging rights.

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- Tailor made Lotus cars to individual customer requirements
- Created by the Lotus Design team & available for both new and pre-owned cars
- Exciting interior and exterior options, from subtle details to extensive personalisation

Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition. Combining traditional British craftsmanship with modern design and exhilarating performance, the service allows a comprehensive array of personalisation covering everything from colour coding through to race car preparation.

Developed by the Lotus Design team, the Lotus Exclusive scheme has been conceived to inspire customers to further personalise the character of their Lotus cars. With the ability to tailor vehicles to their personal taste, it provides an alluring alternative to an off-the-peg sports car.

Jean-Marc Gales, CEO of Group Lotus plc said, "In the past we have created a number of cars personalised to the specific requests of individual customers. These stunning cars were produced by a team of skilled craftsmen and women, using their expertise to create something exceptional and unique for the customer. Now all our customers will be offered this service, to create their own personalised car through Lotus Exclusive."

Existing Lotus owners, as well as new car customers, can take advantage of Lotus Exclusive during the ordering process at their local Lotus dealership. Examples of what can be ordered will be on hand, providing inspiration and highlighting the areas of the car that can be personalised. Each customer's requirements from minor details, for a subtle personal touch, to extensive customisation are then reviewed by the Lotus dealer and developed in conjunction with the Lotus Exclusive team at Lotus headquarters.

Key areas where Lotus Exclusive can provide customisation and personalisation:

Lotus Exclusive – Body Colours

As the starting point for personalisation, the colour of any Lotus is an important decision. Lotus Exclusive offers a range of heritage and race themed body colours to provide a modern finish to all its cars. These colours include Essex Blue, used first on the Essex Commemorative Lotus Esprit Turbo of 1980 and corresponding Lotus F1 cars in 1980 and 1981 and Motorsport Black, which debuted on the limited edition Lotus Sport Exige 240R, a car which introduced supercharging to Lotus road cars in 2005.

In addition to the headline colours, Lotus Exclusive provides customers with a colour matching service to personalise a body colour in matt, gloss, metallic or pearlescent, providing a vast palette of possible body colours.

Lotus Exclusive - Body decals

Highlighting key components, such as door mirrors, sills, wings or spoilers, body work decals can be chosen in white, yellow, red or black colours. Race Stripes, again in the four key gloss colours are available in three styles (twin, single or asymmetric) and add a competition feel to any Lotus sports car.

The roof panel and mirror caps can be given larger graphics with national flags, including the Union Jack, giving an iconic look to the car.

Lotus Exclusive – Interior Trim

All Lotus cars interiors are skilfully hand sewn at the Lotus headquarters in Hethel, Norfolk. Five suggested leather colours and four stitch colours available on all models.

Market Availability

Lotus Exclusive is available on all Lotus cars including the new Lotus 3-Eleven, the latest road and race car from Lotus, which will include a full range of performance options making it truly made to measure. Lotus Exclusive is available for all Lotus customers in Europe through the Lotus dealer network, with expansion into other regions later in 2016.

The Lotus Exclusive brochure can be downloaded here: http://www.lotuscars.com/exclusive.

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