We already knew that Mercedes would be teaming up with Renault-Nissan for its double-cab pickup, but until Car sat down with Mornhinweg, we were unsure of how the vehicle would be targeted. Aside from being neither fat nor cowboy like, the exec shed some light on the German brand's mindset behind the new truck.
"We are not going to develop a fat cowboy truck for North America. After all, the big three – Ford, GM/GMC and Ram – already own about 90 percent of that market which typically absorbs in excess of two million units per year," Mornhinweg told Car. "In this cutthroat environment, newcomers like us would invariably fight an arduous uphill battle. That's why our focus is on a smaller and lighter pick-up truck which is already perceived as premium product in South America, Africa and the Middle East."
While Mornhinweg wasn't the one to let slip on the new Mercedes truck's name, Car reports that it will wear the GLT badge. There's no mention of where the publication came up with that title, though, aside from "rumors." We've reached out to Mercedes-Benz for comment on the truck's name, and should they get back to us, we'll be sure to update this post.