Infiniti QX30 Concept is ready to join the compact crossover fray

  • Image Credit: Infiniti
Today, the compact crossover market is an automotive Klondike. Automakers are scrambling to stake their claim on an increasingly segmented, increasingly valuable landscape. That's especially true in the premium market, where every Audi Q3, BMW X1, Mercedes-Benz GLA, Lexus NX and Buick Encore sold takes up a piece of market share that requires a great deal of effort for another automaker, in this case Infiniti, to reclaim. That makes the new QX30 Concept, debuting this week at the 2015 Geneva Motor Show, an extremely important vehicle for the Nissan-owned brand.

The QX30 Concept has already been "earmarked for production" and will be launched next year, according to Infiniti. When that happens, we'll see a compact CUV with toned down styling from the vehicle shown here, much like the upcoming Q30 production model.

It's fair to say the looks of the QX30 are in direct opposition to those of the aforementioned Lexus NX. Where that car is sharp and angular, Infiniti's designers emphasized the "spontaneous and fluid" look of the new concept. Infiniti's most recent, Q50-inspired design language works nicely in a compact CUV form factor. The double-arch grille and its flanking headlights give the QX30 a refined, almost predatory look. That, as it turns out, is intentional.
"The Q30 Concept was like a panther, lithe and slender. We transformed the QX30 Concept into a mountain lion, strong and muscular," Infiniti's Executive Design Director Alfonso Albaisa said in a statement.

The strong, wavy character lines in the profile lead into the short, chopped rear overhangs. Above the beltline, the rear window is raked forward aggressively, lending the QX30 a coupe-like profile.

In the cabin, we can already see the makings of a production car's interior, with two strong material choices – dark brown and blue leather – highlighting the dash. On the concept, purple accent lighting is emitted from the center stack's controls, while the violet shade carries over into what looks like a digital instrument cluster and the speaker surrounds in the doors. Sections of quilted leather on the seats, meanwhile, look very nice, but we doubt they will make it to production on what is ultimately going to be a reasonably priced vehicle.

While Infiniti says the QX30 "previews a family of vehicles which are designed to be matched with a wide range of powertrains," the concept being shown in Geneva has a 2.0-liter, turbocharged four-cylinder that's been mated to a seven-speed automatic transmission. That's right, no electric motors, battery packs, or unicorn tears powering this car, just good ole' gasoline. That makes us think the QX30 is a lot closer to production form than its handsome sheet metal expresses.

We'll have much more on the Infiniti QX30 Concept when it debuts later this week at the 2015 Geneva Motor Show. Until then, check out our gallery of photos, as well as the official press release from Infiniti.

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Media Information – Overview
March 3, 2015

Stylish and Capable: Infiniti QX30 Concept debuts in Geneva

 Infiniti's precursor to a premium compact crossover
 Sharp design, rugged looks and command sitting make QX30 Concept the ideal urban explorer
 Hints at a full range of powertrains to suit every need

Hong Kong/Geneva – Infiniti has revealed the stylish and highly capable QX30 Concept, the design vision that will inspire a new premium compact crossover.

Making its debut at the 2015 Geneva International Motor Show, the QX30 Concept cements Infiniti's ambitions to expand into the global premium compact segment, which is forecast for significant growth with the entry of younger affluent customers.

Combining the sleek lines of the coupe with the command sitting and all-wheel drive of a crossover, the QX30 Concept is just as adept at navigating high street as it is exploring weekend getaways.

"QX30 Concept foreshadows an entry in the premium compact segment that provides a stylish alternative to the existing offer in this segment," said Roland Krueger, Infiniti President and CEO. "The vehicle embodies our conviction to give customers the freedom to go wherever they want, whenever they want – in a style that turns heads and makes a statement, in a way that expresses their individualized character."

Expansion into growing segment

By the end of this decade, Gen X and Gen Y will represent about 80 percent of buyers in the premium compact segment. Research among this new generation of buyers shows an increasing rejection of traditional notions toward premium cars.

Their idea of a premium car has less to do with size or power but more to do with distinctive design and outstanding execution.

With its sharp looks and original features, the QX30 Concept was designed by an international team to appeal to these global customers who are less likely to follow tradition. The concept's compact footprint matches their search for a product that suits their urban lifestyle. The elevated stance of the crossover also provides a higher visual perspective in city traffic and in parking maneuvers.

Infiniti first signaled its intentions to enter the premium compact segment when it revealed the Q30 Concept in Frankfurt in 2013. The introduction of the QX30 Concept is another building block in Infiniti's aggressive strategy to grow in key global markets, particularly China and Europe while expanding its offering in established markets such as the United States.

Earmarked for production

The QX30 Concept is the latest in a series of concept vehicles for which Infiniti has announced a definite and clear intent for production.
The Q30 will be built in the U.K. this year while a sports coupe based on the Q60 Concept revealed in Detroit earlier this year will go into production next year. The QX30 Concept-inspired crossover will also be launched next year.

Infiniti continues to broaden its lineup to cover the spectrum from smaller premium vehicles, namely the Q30, to full-size crossovers such as the QX70. In fact, Infiniti has drawn on its heritage of creating successful high-performance crossovers namely the QX50 and QX70 to craft the QX30 Concept.

Art in utility

To complement the higher stance of the QX30 Concept, Infiniti designers have added visual cues, which instantly identify the concept as a crossover.

The body looks wider and thicker, thanks to the 21-inch wheels, large tires, and increased blackout around the wheel opening. The unique wheel design mixes three-dimensional milled aluminum and matte rubber material for an unconventional juxtaposition.

The satin chrome front bumper is low with big side openings, giving off an air of rugged protection. The sense of stylish fortification is reinforced by the hardy kick plates under the doors and the tough-looking but sculpted skid plate in the rear.

Even the roof racks have gone beyond their functional use. Extending toward the center line, they artistically "obstruct" the rear passenger's view through the glass roof, resulting in an inimitable perspective of the outside.

Inside, the bold and dark environment harmonizes with the outdoors appeal of the exterior. All four seats have been streamlined for a suspended look, evoking a feeling of honed athleticism.

The U-shaped seat frame is partially wrapped with a layer of premium Connolly saddle leather offset by blue stitching. The contrast between the exposed and covered parts of the frame lends a three-dimensional quality to the interior.

"The QX30 Concept looks as capable as it is meant to be," said Alfonso Albaisa, Infiniti Executive Design Director. "The artistic touches we put in lift the crossover to another level from being just another utility vehicle."

Wide range of power trains

The QX30 Concept previews a family of vehicles which are designed to be matched with a wide range of powertrains, both gasoline and diesel. The array of powerplants is expected to cater to a variety of lifestyle aspirations around the world, depending on whether customers prefer a sportier or a more efficient drive.

The QX30 Concept also hints at Infiniti's renowned sporting driving dynamics, and drivers can expect a nifty throttle response, especially useful when negotiating urban traffic.

With big wheels and thick tires, the QX30 Concept not only looks rock-solid but also feels it, greatly helping to increase driver confidence both on-road and off.

Human-centric connection

The warm and inviting interior of the QX30 Concept beckons and engages the vehicle's occupants emotionally. The slimmed-down seats now become facilitators of the shared space, instead of barriers between the driver and the passengers. And the crossover becomes a safe place for occupants to connect with one another.

Reflecting the value that customers place on connectivity, the QX30 Concept gives a glimpse into the level of technology available, features not typically found in compact cars. For example, Infiniti InTouchTM keeps the driver connected to his digital world when on the move.
"The QX30 Concept seeks to inject style in the segment," said Krueger. "It promises effortless elegance whether it's dealing with bad weather, poor road conditions or urban traffic."

About Infiniti

Infiniti Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The Infiniti brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States and China. Production in the UK will start in 2015, bringing with it significant expansion of the brand's portfolio. Infiniti plans to also expand manufacturing into Mexico by 2017.
As the Title Partner and Vehicle Performance Partner of Infiniti Red Bull Racing, Infiniti has a far-reaching technical collaboration with the four-time FIA Formula One World Championship winning Team.

More information about Infiniti, its Total Ownership Experience® and its industry leading technologies can be found at For the latest news on Infiniti, visit You can also follow us on Facebook, Twitter, Instagram, LinkedIn and see all our latest videos on YouTube.

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