Recharge Wrap-up: Detroit Electric teaser video, Nissan Leaf is Good Housekeeping "Tried and Tested"

New Ethanol Plant Capable Of 25 Million Gallons Annually; Chevrolet Bi-Fuel Impala Runs On Garbage And Sewage

Detroit Electric has a new teaser video and has updated its brand in preparation of the introduction of the SP:01. The refreshed logo uses a blue and white color palette, and the company has also given its website a new look. The teaser video, which gives a sneak peek at the exterior of the SP:01, shows the car taking form in the midst of an electrical storm. Watch the video or learn more in the press release below.

Abengoa is celebrating the grand opening of a commercial scale cellulosic ethanol plant in Hugoton, KS. When running at full scale, the refinery will produce up to 25 million gallons of ethanol a year. The plant will also generate enough electricity to power itself and put some back into the grid. Energy Secretary Ernest Moniz was on hand for the dedication, saying, "Every gallon of cellulosic ethanol produced and used to fuel our vehicles reduces the impact of harmful greenhouse gas emissions by greater than 60 percent as compared to conventional gasoline." Learn more at Energy.gov.

Good Housekeeping has named the Nissan Leaf one of its "Tried and Tested" vehicles. The magazine called the Leaf SL its top "Roomy Electric" vehicle in its November issue. The magazine's research institute evaluated the EV based on track and road driving, ergonomics and convenience features. Good Housekeeping made note of the car's "impressive" range, but according to Nissan's Fred Diaz, "the real beauty of the Nissan Leaf is that it's roomy and, best of all, fun to drive." Read more in the press release below.

Quasar Energy Group produces compressed natural gas from sewage and garbage. It uses things like grains leftover from brewing Budweiser, food waste from a baseball stadium and sewage sludge to produce the gas through anaerobic digestion. The compressed gas can then be used to power cars like Chevrolet's Bi-fuel Impala, which goes on sale later this year. Chevrolet likens the situation to the Delorean time machine in the Back To The Future movie series, which uses garbage to fuel its fusion generator. Watch the video and read the press release below to learn more.


The video meant to be presented here is no longer available. Sorry for the inconvenience.

Show full PR text
NEW DETROIT ELECTRIC BRAND IDENTITY SPARKS INTO LIFE

- Detroit Electric announces refreshed corporate identity, including modernised company logo and new brand colours
- Energetic re-brand represents evolution of original Detroit Electric logo and branding
- Teaser video released hinting at forthcoming SP:01 EV sports car and supports 'Pure Electric Performance' brand positioning
- New-look website set to launch by end of this month

DETROIT, USA, October 17, 2014 – As the preparations for the introduction of its SP:01 electric sports car gather momentum, global EV manufacturer Detroit Electric has revealed a bold new brand identity and provided a hint of the final exterior design of the company's new vehicle.

Supporting the launch of its new brand identity, which includes a recharged corporate logo and colour palette, Detroit Electric has also released an innovative 'teaser' brand film and is finalising a new-look website that will support the introduction of the new corporate identity. The re-brand is the latest initiative in the company's marketing strategy as Detroit Electric gears up for the start of sales of the SP:01, and follows the announcement of successful prototype testing in June this year.

The company's logo has been modernised to reflect Detroit Electric's pioneering and energetic values. A sympathetic restoration of the original round Detroit Electric badge, the new logo has been carefully evolved to reflect the brand's new colours of blue and white, while maintaining the art deco character and integrity of the original styling. The new logo will be displayed as a badge on the company's pure electric vehicles, as well as on future products, and for corporate communications applications.

The introduction of the new blue and white colour palette represents the company's pure electric positioning. Blue represents energy and modernity, and is reminiscent of lightning storms where ionised oxygen produces an electric blue effect, while white provides purity, simplicity and a bold contrast to the blue.

Albert Lam, Chairman and CEO of Detroit Electric, said: "This new creative direction reflects Detroit Electric's passion to deliver premium, design-driven products. We are proud to identify with the original Detroit Electric company's history and look forward to enhancing the core values of this historic brand through innovation, pioneering spirit and performance. The new corporate identity has modernised the brand's image to ensure it is fit for today's rapidly evolving market, while preserving some of the magic and heritage of the original Detroit Electric brand."

To support the new corporate identity, Detroit Electric has launched an innovative brand video that teases the look of the Detroit Electric SP:01 sports car. The film takes its inspiration from the brand's mantra of 'Pure Electric Performance' and depicts the creation of the SP:01 out of electricity, starting with a spark to signify the renaissance of Detroit Electric, which grows into a storm of electrical energy that takes the exterior shape of the company's first production car.

Detroit Electric will also launch a new-look website towards the end of this month which will fully reflect the company's new corporate identity. The website will feature updated information about Detroit Electric's forthcoming SP:01.

The teaser video and new brand identity can be seen at www.detroit-electric.com from October 17, 2014.


NISSAN LEAF EARNS GOOD HOUSEKEEPING RESEARCH INSTITUTE "TRIED & TESTED" RECOMMENDATION

2014 SL model recognized in magazine's 2014 buyer's guide, part of distinguished "Tried & Tested" series

NASHVILLE, Tenn. – Tried, tested and trusted, the 2014 Nissan LEAF SL is the top "Roomy Electric" vehicle pick in the Good Housekeeping November buyer's guide as selected by the experts at the Good Housekeeping Institute (GHI). The world's best-selling electric vehicle is one of eight cars selected in their annual 2014 car review. LEAF was specifically noted for its "impressive" cruising range, value enhanced by available federal and state tax incentives and segment-exclusive Around View Monitor, great for parking or backing out.

Good Housekeeping's top cars were picked based upon track performance, performance while driving on suburban roads and highways, as well as evaluations on the ergonomics and convenience features of the vehicles.

"As more than 64,000 American LEAF owners will tell you, the economics of going electric are simple: Buy a Nissan LEAF and save money by conveniently charging at home instead of paying more at the gas pump," said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations, U.S. "But the real beauty of the Nissan LEAF is that it's roomy and, best of all, fun to drive, which is why it received this honor from the Good Housekeeping Research Institute."

With more than 142,000 LEAF sales globally since launch and more than 64,000 in the U.S., Nissan is the global leader in electric vehicles. LEAF seats up to five passengers and boasts an EPA-estimated* driving range of 84 miles on a fully-charged battery and MPGe ratings of 126 city, 101 highway and 114 combined. The starting price of a Nissan LEAF is about $22,000** after the available maximum $7,500 federal tax credit, while providing the benefits of lower running costs and less scheduled maintenance.

LEAF is powered by an advanced lithium-ion battery and an 80kW motor that provides a highly responsive, fun-to-drive experience.

The all-electric Nissan LEAF is offered in three trim levels, and shoppers can choose from a variety of available premium features such as leather seats, 17-inch alloy wheels, 7-speaker BOSE® energy efficient audio system and an available 6.6kW onboard charger that significantly reduces charging times on a 240V charging dock.

To view GHI's product reviews, please visit http://www.goodhousekeeping.com/product-reviews/. You can see the vehicles selected in the November issue of Good Housekeeping, which is on sale today.

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012, 2013 and 2014 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.

About Nissan
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 244,500 employees globally, Nissan sold almost 5.2 million vehicles and generated revenue of 10.5 trillion yen (USD 105 billion) in fiscal 2013. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history with almost 50% share of the zero-emission vehicle segment.

For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.

About the Good Housekeeping Institute
The Good Housekeeping = Institute (GHI) is the product-evaluation laboratory of the magazine, with a staff of scientists, engineers, nutritionists, and researchers dedicated to evaluating and testing everything from moisturizers to bed sheets to cell phones. Also part of GHI is the test kitchen, which creates, tastes, and triple-tests (at least) the thousands of recipes appearing annually in the magazine and on goodhousekeeping.com.

The Institute was founded in 1900 to improve the lives of consumers and their families through education and product evaluation. It has departments specializing in consumer electronics and engineering, to test appliances like flat-screen TVs and refrigerators; health, beauty, and environmental sciences for beauty and hair-care products; textiles, paper, and plastics, which analyzes fiber-based products like sweaters, suitcases, and backpacks; and the editorial test kitchens to assess foods' nutrition claims and create low-cost, family-friendly meal solutions. Results from GHRI's product evaluations are published in each issue of Good Housekeeping under the rubric "The Test" and on the Product Reviews channel on goodhousekeeping.com.

# # #

*2015 EPA Fuel Economy Estimate 126 city, 101 highway. Based on EPA formula of 33.7 kW/hour equal to one gallon of gasoline energy, EPA rated the LEAF® equivalent to 126 MPG measured as gasoline fuel efficiency in city driving, and 101 MPG in highway driving. Actual mileage may vary with driving conditions - use for comparison only. 2015 EPA range of 84 miles.

**2015 Nissan LEAF as low as $21,510 net value after maximum federal tax credit of $7,500. MSRP $29,010. Dealer sets actual price. Prices and spec are subject to change without notice. Excludes tax, title, license and destination charges.The incentive referenced is for informational purposes only. This information does not constitute tax or legal advice. All persons considering use of available incentives should consult with their own tax or legal professional to determine eligibility, specific amount of incentives available, if any, and further details.


Hey, Doc! Sewage, Beer and Food Scraps Can Power Chevrolet's Bi-fuel Impala

DETROIT – Trash to fuel, the stuff of the 1980s sci-fi comedy movie trilogy "Back to the Future," is now a reality. The 2015 Bi-fuel Chevrolet Impala – not a tricked-out DeLorean – really can run on leftovers, table scraps and, oh, yeah, grains from brewing beer.

Cleveland-based quasar energy group uses organic waste to produce a renewable energy source known as biogas, which is then converted into Compressed Natural Gas (CNG) – one of two fuels that can power the 2015 Chevrolet Bi-fuel Impala.

Biogas is the raw mixture of gases given off by the breakdown of organic materials kept in an oxygen-less environment. The resulting methane gas is then processed, removing all carbon dioxide and impurities to make Renewable Natural Gas (RNG). When compressed, RNG is a direct replacement for CNG.

Since biogas can be made from most organic materials, quasar insources raw materials, otherwise considered waste, from a variety of industries. For instance, its Columbus, Ohio Renewable Energy Facility processes up to 25,000 wet tons of biosolids from the City of Columbus Department of Public Utilities for wastewater.

Progressive Field, home of the Cleveland Indians, contributes food waste for CNG-production after it's been macerated in an industrial-sized InSinkErator Grind2Energy garbage disposal. And don't forget beer: Anheuser-Busch's Columbus brewery provides an organic by-product to quasar for conversion to methane gas.

"If you can buy renewable fuel at $1.95 per gallon while reducing greenhouse gas emissions, everybody wins," said Mel Kurtz, president of quasar energy group. "quasar's Columbus facility can produce 1.3 million gasoline gallon equivalents of CNG each year."

That's enough to fill the CNG tanks of 163,000 Bi-fuel Impalas at least once.

Though CNG fueling stations are prevalent in states like California and Oklahoma, infrastructure in some states is scarce.

"To avoid feelings of range anxiety common in owners of CNG-only vehicles, we made the Impala bi-fuel, allowing our customers to drive on CNG when available and on gasoline when it's not," said Nichole Kraatz, Impala chief engineer.

The CNG tank mounted in the trunk has the equivalent capacity of 7.8 gallons of gasoline, which is expected to offer approximately 150 city miles of range on compressed natural gas based on GM testing. With gasoline and compressed natural gas combined, expected range is 500 city miles based on GM testing. EPA estimates are not yet available.

Impala's bi-fuel system seamlessly switches to gasoline power when the CNG tank is depleted. Drivers who wish to change fuels while driving can do so by simply pushing a button. A light on the instrument panel indicates when CNG is being used, and there is no interruption in the vehicle's performance.

Operating on CNG can result in an average fuel savings of nearly $1.13 per gasoline-gallon-equivalent based on a national average of $3.24 per gallon of gasoline as reported by AAA and $2.11 per gge of CNG, reported by CNGnow. Also, CNG vehicles typically have 20 percent fewer greenhouse gas emissions than gasoline-powered cars, according to the California Air Resources Board.

The Bi-fuel Impala is factory-built so its CNG fuel system is validated by GM and covered by GM's three-year/36,000-mile (whichever comes first) new vehicle limited bumper-to-bumper warranty and five-year/100,000-mile (whichever comes first) limited powertrain warranty. The Bi-fuel Impala is the only bifuel-capable sedan on the market to offer a factory warranty.

When the Bi-fuel Impala goes on sale later this year, it will have a starting price of $38,210.

About Chevrolet

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.

About quasar energy group

quasar is a Cleveland, Ohio based renewable energy company that designs, builds, owns and operates anaerobic digestion systems. quasar has thirteen operational anaerobic digestion facilities throughout the United States with several more under construction or in the planning stage. qng (quasar natural gas) is derived from the anaerobic digestion of regional organic waste streams and is available to the public at quasar stations in Columbus, Zanesville and Wooster, Ohio.

Share This Photo X