Official

David Brown Automotive to launch with new sports car in April

Recognize the name David Brown? If you know your British automotive history, you should. But if you don't, maybe you'll recognize him by his initials. The letters DB have adorned some of the most iconic Aston Martins ever made, so named after the man who bought the marque in 1947 (and Lagonda the year after), transforming it into the automaker we know today.

This, however, is another David Brown. Which makes sense, since the former Aston chief passed away over two decades ago. But this David Brown started out in the family business manufacturing earth-moving equipment that was later sold to Caterpillar, and has since been involved in a number of ventures, but he's now bent on returning the name – whoever it refers to – to the British sports car market.

The newly formed David Brown Automotive is working on an original sports car, tentatively dubbed Project Judi, to be revealed this coming April. Former Land Rover designer Alana Mobberley is responsible for the form and engineering consultancy Envisage Group is preparing it for limited production.

There's not much else in the way of information in the press release below, except to say that, "It will combine a classically-inspired exterior design, with the latest in performance, dynamics, technology, comfort and refinement." We'll be watching to see how the project develops.
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17th January 2014

MADE IN BRITAIN: ALL-NEW, LUXURY BRITISH SPORTS CAR BRAND SET FOR LAUNCH IN 2014

An all-new, British luxury automotive brand is to be launched in April 2014, promising to refresh the classic British sports car, for the 21st Century.

Successful British businessman and car enthusiast, David Brown, has created a brand in his own name – David Brown Automotive – to deliver his vision for a new take on the British sports car.

David has sought out key industry talent to create the new car. An experienced design team is led by Alan Mobberley, who was Chief Designer at Land Rover for 19 years, until 2005, while automotive engineering experts, Envisage Group, have developed it, for production.

David has not settled for an update of any existing model. He has commissioned a completely original exterior and interior design, sourced bespoke British suppliers for interior trim and materials and the car has been thoroughly engineered for low-volume production, combining the latest manufacturing techniques with traditional craftsmanship.

David explained: "I wanted all the impact and style of a classic sports car, but with modern capabilities and conveniences. This is what I want in a car, but it's not something anyone really offers. So, I've created it myself."

The result – codenamed "Project Judi" – will be revealed in April 2014 and will be made available for sale, in strictly limited numbers. It will combine a classically-inspired exterior design, with the latest in performance, dynamics, technology, comfort and refinement.

"I thought that if I'm looking for this, others might be too," commented David.

More details on the new car, including its name, will be announced closer to the car's launch date. In the meantime, anyone can register their interest to receive more information at: www.davidbrownautomotive.com.

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