The Fiat 500C may be a cool car, but it's never exactly exuded machismo – dare we say some may even consider it a "chick car?" Now, it looks like Fiat is trying to change this city car's image with the introduction of the 2014 Fiat 500C GQ Edition, a limited-production model geared toward male buyers.
Fiat has partnered with Condé Nast to develop this new cabrio version, which comes with "custom appointments that reflect an individual who always looks sharp, lives smart and finds freedom through the precision and turbocharged power of a driver's car." On the outside, these appointments include black 16-inch five-spoke wheels with red center caps, an athletic-looking front fascia with larger air intakes, and black headlamps. Inside, the GQ Edition includes GQ badging, specially designed sport seats, satin chrome accents, and Tungsten accent stitching. Underhood, the 500C GQ boasts a 1.4-liter, 160-horsepower MultiAir Turbo engine and five-speed manual transmission.
For more details, scroll down for the press release and a couple of videos. The Fiat 500C GQ Edition is scheduled to arrive in showrooms early next year, and we'll be interested to see if it captures male buyers. But for now, we're wondering what our readers think – has Fiat succeeded in catching your interest with the 500C GQ?
THE FIAT BRAND PARTNERS WITH CONDÉ NAST FOR THE LIMITED-EDITION FIAT 500C GQ EDITION
- New 2014 Fiat 500c GQ Edition continues the brand's tradition of premium, limited-production lifestyle cars for discerning customers
- FIAT brand fashioned a GQ Edition Cinquecento with world-class performance and Italian design tailored with custom appointments
- Special edition is powered by the 1.4-liter MultiAir® Turbo engine
"The new Fiat 500c GQ Edition showcases the design talents of the FIAT brand and the inspiration of the style authority of GQ, to highlight how the brand continues to push the envelope when it comes to lifestyle partnerships with like-minded brands," said Jason Stoicevich, Head of FIAT Brand for North America, Chrysler Group LLC. "The FIAT brand created a limited-production edition with custom appointments that reflect an individual who always looks sharp, lives smart and finds freedom through the precision and turbocharged power of a driver's car."
"This partnership represents what Condé Nast does best – innovative and strategic custom solutions designed to engage our audience of super-influencers," said Lou Cona, President of the Condé Nast Media Group and Chief Revenue Officer, Condé Nast.
Fiat 500c GQ Edition: designed for the athletic yet style-conscious lifestyle of the modern man
FIAT brand designers strived to capture the essence of the GQ man by creating a Cinquecento that reflects an athletic yet style-conscious lifestyle. Hence, the new 2014 Fiat 500c GQ Edition incorporates world-class performance and Italian design, fashioned with appointments for a sharply tailored appearance.
Outside, the Fiat 500c GQ Edition requires a more pronounced front fascia with larger air intakes to maximize airflow to the 1.4-liter MultiAir® Turbo engine. Performance-styled side sills provide this Cinquecento's iconic silhouette with a more athletic profile. For a one-of-a-kind look, new 16-inch split five-spoke aluminum wheels feature a sculptural design and are finished in Hyper Nero (black) with a Rosso (red) center cap and accenting inner backbone. A cloth-top mounted spoiler extends the roofline and contributes to deliver the downforce needed for spirited handling. Below, a rear-fascia diffuser neatly integrates the dual exhaust system. Completing the performance look are Gloss Nero headlamp, taillamp and parking lamp bezels, along with a distinctive "GQ 500" badge located on the B-pillar.
With just the push of a button, the Fiat 500c GQ Edition's power-operated cloth top retracts up to the rear spoiler during speeds up to 60 mph (a midway point can be chosen by pressing the button anytime in between). Press the roof button again, and the premium Nero fabric roof will fold all the way open and tuck neatly behind the rear head restraints (up to 50 mph).
Inside, the Fiat 500c GQ Edition integrates functional performance appointments, premium materials and unique color treatments. At the forefront, a thick-rim three-spoke steering wheel is wrapped in Nero leather and features a contrasting Steam (white) inner leather ring. A large concentric instrument cluster with 160-mph speedometer, tachometer and trip computer sits behind the steering wheel and features a Nero leather-wrapped cluster brow finished with Tungsten accent stitching. At the center, a Nero shift knob is sewn together with Tungsten accent thread. For a touch of sophistication, GQ Edition-specific satin chrome interior accents throughout provide an upscale look.
The Fiat 500c GQ Edition features specially designed sport seats that accentuate style and strength, like a hand-tailored tuxedo. Nero leather is wrapped tightly to the contoured seat bolsters. Alcantara inserts and a Steam leatherette center stripe on the seat cushion provide added texture and contrast, while Tungsten accent stitching and a "GQ" embossed in the seatbacks exude craftsmanship. For even more fashionable style, the instrument panel bezel is paired to the exterior color, with a matte finish.
To make sure that the style appointments are matched by an athletic performance, the new Fiat 500c GQ Edition features the track-proven 1.4-liter MultiAir Turbo engine delivering 160 horsepower and up to 170 lb.-ft. of torque to drop 0-to-60 mph bursts to the low 7-second range. The engine is matched with a performance five-speed manual transmission.
The 2014 Fiat 500c GQ Edition will be available in Nero Puro (straight black), Argento (silver), Granito Lucente (granite crystal) and Bianco (white) exterior colors. This hot new cabrio is scheduled to arrive to FIAT studios nationwide in early 2014.