The Olympics are coming to London and the games are apparently a perfect opportunity for Mini to launch a new special edition. To be fair, Mini would view a sunny Tuesday as the perfect opportunity for a new special edition. Still, the Mini London 2012 Edition is here, and it's arrival has been marked in a rather unique way.

Mini parked three examples of the all-new limited-edition Cooper side-by-side then enlisted the help of England Long Jump Champion J.J. Jegede to do what he does best.

Offered up in either Chili Red, White Silver or Lightning Blue, the Mini London 2012 Edition Coopers can be had in base, D, S or SD varieties. Each is outfitted with a pair of unique 17-inch gray wheels, red, white and blue interior stitching and a host of upgraded interior features such as lounge leather sport seats and chrome accents. The most notable interior feature, however, is the etching of the London skyline, which has a beautiful piano black backdrop.

Check out the Mini London 2012 Edition in the gallery, and click past the jump for all the details.
Show full PR text
MINI LONDON 2012 EDITION HITS THE STARTING BLOCKS

28/09/11 from MINI UK - MINI, official partner of Team GB and ParalympicsGB, has unveiled its new London 2012 special, limited edition models to celebrate the monumental London 2012 Olympic Games.

There will be just 2,012 of these special edition models built, which are available in Cooper, Cooper D, Cooper S and Cooper SD trims and come in the Union Jack themed colours; Chilli Red, White Silver or Lightning Blue. All models boast white mirror caps and a white roof featuring the iconic London 2012 Olympic graphic.

The exterior also features a distinctive Union Jack single sport stripe which runs over the bonnet, roof and rear tailgate of the car. The side scuttles also bear the London 2012 Olympic graphic. To finish off the dynamic look, the MINI London 2012 edition features unique grey 17-inch conical spoke alloy wheels – unavailable on any other MINI model.

Inside, the most striking feature is the London skyline, beautifully etched across the width of the piano-black dashboard. Silhouetting some of London's most iconic landmarks, including Tower Bridge, Battersea Power Station and the London Eye, the dashboard also displays the words "London 1 of 2012".

The London 2012 inspiration continues with red and blue stitching twined with white piping on both the front and rear Black 'Lounge Leather' upholstery. The headrests complement the theme with Union Jack piping and a London 2012 logo is stitched on the inner edge of both front seats. Coloured stitching also features on the hand brake, gear stick gaiter and floor mats which also have piping.

All London 2012 special edition models come packed with a bundle of extra options like Lounge Leather sports seats, DAB radio, air conditioning, cruise control and chrome interior touches. MINIMALISM technology* also comes as standard; helping to make the 99g/km CO2 emitting Cooper D models exempt from London Congestion Charging.

As well as fuel sipping mpg figures and low CO2 emissions – MINI is one of the top five low CO2 car manufacturers** - drivers can enjoy the brand's trademark go-kart handling and charismatic personality in a truly patriotic driving experience.

To bag one of these must-have street accessories of 2012, the new MINI London 2012 Edition pre-sale list opens at today, with the new models hitting UK roads from March 2012. On the Road Prices for the MINI London 2012 Editions models are:

MINI Cooper Hatch £17,800
MINI Cooper D Hatch £19,080
MINI Cooper S Hatch £20,125
MINI Cooper SD Hatch £20,860

*super efficient petrol and diesel engines, gear shift display, auto stop/start function and brake energy regeneration.
**Figures supplied by Clean Green Cars.

LONDON 2012 HOPEFUL PERFORMS WORLD-FIRST LONG JUMP OVER THREE MINI'S

28/09/11 from MINI UK - England long jump champion J.J. Jegede succeeds in attempt to clear three MINI London 2012 Edition models.

England long jump champion and London 2012 hopeful J.J. Jegede today succeeded in his attempt to jump over the roofs of three cars at the launch of the MINI London 2012 Edition Models.

This world-first took place at Potter's Field, London. The three MINIs when lined up measured approximately six metres in length, a successful jump by a world-class athlete in optimum conditions is seven to eight metres, so Jegede, with no safety-net and under pressure to perform in extraordinary circumstances had very little margin for error.

In order to give Jegede the correct elevation for the jump, the run-up track and sand pit were raised to the height of the MINI's roofs on specially-constructed structures positioned either side of the vehicles. Both track and pit were built to competition standard to ensure the best conditions for the attempt.

J.J. Jegede said: "When you watch athletics on TV it's hard to really understand just how far professional athletes can jump. I've always wanted to demonstrate my ability in a fun way, so I jumped at the chance to perform an Evel Knievel-style display. It is my ultimate dream to compete at London 2012. I spend much of my spare time working with young people to get them involved in sport too, but I certainly advise any budding athletes not to try this one at home."

British Olympian Steve Backley, who hosted the proceedings, added: "This has been a fantastic celebration of world-class talent, an extraordinary feat and a special treat for the fans. Having performed on the world stage myself I know how nerve-wracking it feels before a big performance, but in these extraordinary conditions I can't imagine what J.J. was feeling."

MINI UK, through its affiliation to London 2012 partner BMW, is proud to be an official partner to Team GB and the ParalympicsGB Team on their journey to the London 2012 Olympic and Paralympic Games. Acting as the biggest fan for both teams, MINI hopes its support will help to inspire extraordinary performances.

The event provided the first look at the new London 2012 special, limited edition models to celebrate the London 2012 Olympic Games. There will be just 2,012 of these special edition models built, and will come in the Union Jack themed colours of red, white and blue. All models boast a white roof featuring the iconic London 2012 Olympic Games logo. The exterior features a distinctive Union Jack single sport stripe and the side scuttles also bear the London 2012 Olympic Games logo.

Inside, the most striking feature is the London skyline, beautifully etched across the width of the dashboard. Silhouetting some of London's most iconic landmarks, including Tower Bridge, Battersea Power Station and the London Eye, the dashboard also displays the words "London 1 of 2012". The headrests complement the theme with Union Jack piping and a London 2012 logo is stitched on the inner edge of both front seats.

Help us improve our comments.
Share This Photo X