Mitsubishi has announced that the automaker's North American operations will now be helmed by Yoichi Yokozawa. The former vice president will replace Shinichi Kurihara as CEO on April 1 of this year. Kurihara is said to be returning to the Mitsubishi mothership at that time, though it's unclear exactly what his duties will be once he returns to Japan.
Yokozawa got his start with Mitsubishi 13 years ago when he came on board the company's European headquarters to help oversee the automaker's financial planning on the old continent. Since 2006, the executive has been responsible for guiding Mitsubishi through NAFTA interests as the corporate general manager in the Mitsubishi overseas business management office.

The automaker says that Yokozawa has worked with the company on multiple levels on everything from corporate strategy to financial, merger, alliance and business projects. Hit the jump for the full press release.

[Source: Mitsubishi]
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Mitsubishi Motors Corporation Appoints New President and CEO of Mitsubishi Motors North America

Fri, Mar 04, 2011 - Cypress, California -

Mitsubishi Motors Corporation (MMC) today announced that effective April 1, 2011, Yoichi Yokozawa will succeed Shinichi Kurihara as President and CEO of Mitsubishi Motors North America, Inc. (MMNA). Yokozawa has served as the Senior Executive Vice President of MMNA since June of 2010.

Prior to his assignment at MMNA, Yokozawa had been working as a Corporate General Manager in the Overseas Business Management Office at MMC since 2006 where, among other responsibilities, he oversaw the interests of the NAFTA market operations within MMC headquarters. Yokozawa brings a strong financial and strategic planning background to his new position as President and CEO of MMNA. He has worked within MMC managing various levels of financial, business, merger and acquisition, alliance and corporate strategy tasks during the past 13 years. Yoichi Yokozawa's career with Mitsubishi Motors began in 1998 with a position within the European headquarters (MME) overseeing the financial planning for the European operation. Yokozawa is a graduate of Tokyo University with a degree in Business Administration.

Departing President and CEO, Shinichi Kurihara, will be returning to Mitsubishi Motors Corporation. Kurihara's previous U.S. roles were working in the product planning and marketing department (1984-1988), returning to MMNA when he was promoted to Senior Vice President of Product Strategy (1996-2001), and becoming the President and CEO of Mitsubishi Motors North America (2009-2011).

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