In an attempt to accelerate its very sluggish sales volumes, Saab
is planning to review the company's ad agency in the spring, according to Automotive News
. The report notes that the automaker changed its European ad agency last year, and that with the recent departure of Mike Colleran as the company's COO earlier this month, there's a good chance that the Swedish automaker will be looking for fresh ideas on the advertising
front. Former Volkswagen
guru Matthias Seidl has taken over COO duties for the time being.
While speaking with AN
at this year's Detroit Auto Show
, Knut Simonson, head of global marketing for Saab, said that his company would review McCann Erickson this spring. The ad agency has held onto the Saab account since 2007, though after last year's dismal sales outcome, Saab is likely looking for new ways to breathe life into the company's American presence.
[Sources: Automotive News
- Sub. Req., Saabs United