2010 Toyota Prius – Click above for high-res image gallery

Back in August of 1997, Toyota launched its Coaster Hybrid EV minibus, the company's first hybrid vehicle. Though the Coaster Hybrid is not a common name, it was the vehicle that started the hybrid revolution at Toyota. The Japanese automaker has now announced that cumulative sales of its hybrids have now topped the one-million mark in its home market. In addition, the company's global hybrid sales now stand at 2.68 million and counting.

In related news, Toyota announced that the Prius topped the sales charts in Japan once again, marking the 14th consecutive month that the Prius outsold all other models in the Japanese market. While Toyota is comfortably leading the way in hybrid sales, the company is committed to bolstering its lead. Toyota plans to introduce hybrid versions of all of its existing models by 2020 and aims to sell more than one million hybrids per year before the end of the decade. Follow the jump for more info on Toyota's continued dominance of the hybrid segment.

[Source: Toyota]


Sales in Japan of TMC Hybrids Top 1 Million Units
-Global Sales Pass 2.68 Million Units-

Toyota City, Japan, August 5, 2010-Toyota Motor Corporation (TMC) announces that cumulative sales in Japan of its hybrid vehicles have topped the 1-million mark, while more than 2.68 million units have been sold globally as of July 31, 20101.

In August 1997 in Japan, TMC launched its first hybrid vehicle, the Toyota "Coaster Hybrid EV" minibus. In December of the same year, TMC launched the Toyota "Prius"-the world's first mass-produced hybrid vehicle. The use of the Toyota hybrid system was subsequently expanded to such vehicles as minivans, SUVs and rear-wheel-drive sedans. In 2009, TMC broadened its range of hybrid vehicles further with the launch of the third-generation Prius, as well as two other dedicated hybrid vehicles, the Lexus "HS250h" and the Toyota "Sai". Currently, nine TMC-produced hybrid passenger vehicle models and three hybrid commercial vehicle models are sold in Japan.

Outside Japan, eight hybrid passenger vehicle models are sold in approximately 80 countries and regions, with cumulative overseas sales having topped 1.68 million units. TMC is committed to augmenting this lineup even further and increasing the number of countries and regions in which it sells hybrid vehicles.

As of July 31, 2010, TMC calculates that TMC hybrid vehicles2, since 1997, have led to approximately 4 million fewer tons3 of CO2 emissions-considered to be a cause of global warming-in Japan, and approximately 15 million fewer tons globally, than would have been emitted by gasoline-powered vehicles of similar size and driving performance.

Positioning response to environmental issues as a management priority, TMC has endeavored to achieve the widespread use of hybrid vehicles. TMC's stance is to further promote the use of hybrid vehicles, through such measures as aiming to sell 1 million hybrid vehicles a year as early as possible in the 2010s, and introducing hybrid models in all vehicle series in its lineup as early as possible in the 2020s.

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