Throughout the turmoil of the on again, off again sale of Saab to Spyker, the site Saabs United did its part to rally supporters of the brand and keep the world up to date on what was happening at any particular moment. At one point during the brand's dark days, Saabs United founder Steven Wade presented company CEO Jan Åke Jonsson with a boomerang as a symbol of the head honcho's tenacity when it came to returning to the bargaining table. Now that Saab appears to be headed toward calmer waters, that boomerang has inspired Jonsson to create a Saabs United award.
The award features the very same boomerang along with a model of the Ursaab – the company's very first model – on a plinth. The strange looking award will be handed out annually, and Jonsson says the honor will be given each year to the individual who made the single greatest contribution to the company's success. Fittingly enough, this year the award went to Wade himself. Hop the jump for a look at the full press blast.
[Source: Saab]
The award features the very same boomerang along with a model of the Ursaab – the company's very first model – on a plinth. The strange looking award will be handed out annually, and Jonsson says the honor will be given each year to the individual who made the single greatest contribution to the company's success. Fittingly enough, this year the award went to Wade himself. Hop the jump for a look at the full press blast.
[Source: Saab]
Saab CEO Creates Saabs United Award
What could a boomerang and Saab's first car, the Ursaab, have in common? Aerodynamic properties, of course, but the correct answer is the new Saabs United Award. The trophy consists of a model Ursaab mounted on a plinth, together with a boomerang, and it has been created by Saab Automobile CEO Jan Åke Jonsson as a thank you to all Saab fans for their support during company's recent trials and tribulations.
The boomerang was initially a gift to Jan Åke from SaabsUnited blogger Steven Wade in recognition of the CEO's determination to see the sale through to a successful conclusion. As a Tasmanian, Steven thought a boomerang perfectly symbolized Jan Åke's approach – he kept coming back to the negotiating table and would not go away!
Now Jan Åke has returned the compliment - after all, what else do you do with a boomerang? – and presented it to Steven at last month's Saab Festival in the form of the Saabs United award. The trophy will be presented each year to any individual who, in the eyes of Jan Ake and a judging panel, makes the single greatest contribution to Saab's success. Steven Wade, who helped mobilize global support among Saab fans, is a very deserving first recipient.
"The Saabs United award will be made annually as the company's way of expressing its gratitude to people like Steven and others who continue to show us such great support," said Jan Åke.
What could a boomerang and Saab's first car, the Ursaab, have in common? Aerodynamic properties, of course, but the correct answer is the new Saabs United Award. The trophy consists of a model Ursaab mounted on a plinth, together with a boomerang, and it has been created by Saab Automobile CEO Jan Åke Jonsson as a thank you to all Saab fans for their support during company's recent trials and tribulations.
The boomerang was initially a gift to Jan Åke from SaabsUnited blogger Steven Wade in recognition of the CEO's determination to see the sale through to a successful conclusion. As a Tasmanian, Steven thought a boomerang perfectly symbolized Jan Åke's approach – he kept coming back to the negotiating table and would not go away!
Now Jan Åke has returned the compliment - after all, what else do you do with a boomerang? – and presented it to Steven at last month's Saab Festival in the form of the Saabs United award. The trophy will be presented each year to any individual who, in the eyes of Jan Ake and a judging panel, makes the single greatest contribution to Saab's success. Steven Wade, who helped mobilize global support among Saab fans, is a very deserving first recipient.
"The Saabs United award will be made annually as the company's way of expressing its gratitude to people like Steven and others who continue to show us such great support," said Jan Åke.
Sign in to post
Please sign in to leave a comment.
Continue