Force India drivers receive their custom blended whiskies – Click above for high-res image gallery
Think drinking and driving don't mix? Well they don't. Not in the common sense of the term, at least. But though some advocates have called for its elimination, booze brands have been sponsoring motor racing for decades. And while they may not run on grain alcohol like IndyCars, several F1 teams continue to carry sponsorship from scotch whisky distillers like Johnnie Walker and Whyte & Mackay.
To mark its collaboration with Force India, the latter's master distiller Richard Paterson – a giant in the scotch business – created special blends for each of the team's drivers: Adrian Sutil, Tonio Liuzzi and test driver Paul di Resta (who remains the only Scot in F1 following David Coulthard's retirement). Each blend was matched to the driver's character and presented to the drivers in lead-up to the recently concluded British Grand Prix.
Marketing ploy? No doubt. But while we enjoy our jobs more than the next guy, this serves as just one more reason why we'd willingly swap our laptops for an F1 helmet any day. Have a closer look in the gallery below or follow the jump to see Paterson giving Force India a little extra boost for the race.
[Source: Whyte & Mackay]