A bit of positive news about General Motors: April sales were up 15% compared to March. GM Sales and Marketing Vice President Mark LaNeve notes that April is typically worse for sales than March and credits GM's Total Confidence program for the reversal.
Since Hyundai rolled out its Assurance gambit, GM and Ford Motor Company has hopped into the game with similar programs. GM's Total Confidence will foot the bill for nine monthly payments of $500 or less, and also helps buyers who might be upside down when it comes time to trade. Needing to close every single sale it can, GM is reportedly looking at extending the Total Confidence program beyond its original wrap-up at the end of April. It also doesn't hurt that GM's product lineup is stronger than it has been in years, and if it can build momentum, May might see a similar upward tilt in sales.
[Source: Automotive News - subs. req.]
Since Hyundai rolled out its Assurance gambit, GM and Ford Motor Company has hopped into the game with similar programs. GM's Total Confidence will foot the bill for nine monthly payments of $500 or less, and also helps buyers who might be upside down when it comes time to trade. Needing to close every single sale it can, GM is reportedly looking at extending the Total Confidence program beyond its original wrap-up at the end of April. It also doesn't hurt that GM's product lineup is stronger than it has been in years, and if it can build momentum, May might see a similar upward tilt in sales.
[Source: Automotive News - subs. req.]
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