General Motors seems pretty anxious to see its HUMMER division go away. In fact, it's called the sale "urgent," and recent actions appear to bolster that claim.
James E. Taylor, the man who had formerly been helping lead Cadillac back to its "standard of the world" past-glory, has just been appointed the new CEO of the HUMMER brand. GM says that this upper-management move "marks a progression in the ongoing strategic review process." We read that to mean Taylor will help ready the brand for a quick sale. It also sounds like HUMMER's general manager, Martin Walsh, will attempt to smooth over any issues that the brand's sale will have with its current dealerships. Mark McNabb will oversee Taylor on his new assignment and will also shoulder the burden that's left at Caddy now that the brand has lost the man who had been at the helm. We've pasted the press release after the break if you'd like to try and decipher it for yourself.

[Source General Motors]

PRESS RELEASE:

Taylor Named New Chief Executive Officer of HUMMER

DETROIT – As part of the ongoing business and strategic review of the HUMMER brand, General Motors is revising its HUMMER leadership structure. Effective immediately, James E. Taylor is appointed to the new position of chief executive officer, HUMMER.

Taylor, 52, formerly Cadillac general manager, is responsible for the future strategy and current business of HUMMER worldwide. This move marks a progression in the ongoing strategic review process and establishes the lead management structure for HUMMER going forward. Martin Walsh, currently general manager of HUMMER, will team with Taylor on the transition and ongoing dealer relations, and then will move to another assignment that will be announced soon.

Taylor has been Cadillac general manager since 2004, and even prior to that he was a key architect in Cadillac's design and technology resurgence. As the global Vehicle Line Executive for Cadillac, Taylor led the development of a series of new models – beginning with the Cadillac CTS -- that ushered in a new and distinctive generation of dramatically designed, high performing vehicles. Taylor joined GM in 1980 and since has held a number of business and marketing leadership roles, including those at Saturn, Adam Opel, Worldwide Purchasing and GM Truck.

Taylor reports to Mark C. McNabb, North America vice president, Cadillac/Premium Channel. McNabb, 46, joined GM in 2008 to assume leadership of GM's premium brands, Cadillac, HUMMER and Saab USA.

"By creating a new and more comprehensive leadership position for HUMMER with Jim Taylor as the top executive, we are bolstering the strategic review process and the brand," said Mark LaNeve, GMNA vice president of Vehicle Sales, Service and Marketing. "At the same time, we're sharpening our focus on Cadillac as GM's flagship brand in the global luxury marketplace under Mark McNabb's leadership."

Share This Photo X