2009 Ford Flex preliminary pricing starts at $28,700

click above image to build and price your own 2009 Ford Flex

An astute Autoblog reader tipped us off to a new link on Ford's main product website. The link takes you to a page where you can build your own 2009 Ford Flex. It appears Ford wants to know what you'd like on your Flex, so they're allowing the public to build their own and will analyze what's hot and what's not before the final production version appears.

Pricing information is included when building your Flex, and while preliminary and far from official dogma, it gives us a general idea of where Ford's head is at concerning the cost of its Flex. According to the site, the base SE model that comes standard with Ford's corporate 3.5L V6 and six-speed transmission, foglamps and 18-inch painted aluminum wheels will start at $28,700 for front-wheel drive and $30,620 for all-wheel drive.

Follow the jump for pricing info on other Flex trim levels, including the SEL and Limited for both FWD and AWD.

Thanks for the tip, Tagg!

The mid-level SEL model adds dual-zone climate control, a 10-way power heated driver's seat and 6-way power heated passenger's seat, EasyFold 2nd-row seats that slide on tracks, 6-disc CD Changer with Sirius satellite radio, additional chrome brightwork on the exterior and 18-inch machined aluminum wheels. It starts at $32,790 for FWD and $34,710 for AWD.

Finally there's the top-level Flex Limited that adds heated 1st- and 2nd-row heated leather-trimmed seats, HID headlights, a Sony stereo with Sirius satellite radio and Ford's Sync technology, a power rear liftgate, LED taillights and 19-inch polished aluminum wheels. The Flex Limited will start at $37,000 for FWD and $38,920 for AWD.

A full list of additional options and their price are included below, but the highlights include a MINI-like two-tone roof for $250, Sync for the SE or SEL at $360, DVD navigation for $1,800, a Vista Roof for $1,290 and rear console refrigeration for $670. The most expensive Flex we could build came to a grand total of $46,170, although we think the actual limit will be lower since Ford's site allowed us to choose both the Power Moonroof option and the Vista Roof, which likely can't be chosen for the same vehicle.

2009 Ford Flex Options
  • Trailer Tow Package Class III – $410
  • Two-Tone Roof – $250
  • Sync Hands-Free Communications and Entertainment System – $360
  • 2nd-row Floor Console – $90
  • Family Entertainment Center – $900
  • Power Moonroof – $770
  • Voice-Activated DVD Navigation System – $1,800
  • Multipanel Vista Roof™ – $1,290
  • Reverse Sensing System – $220
  • Rear Back-Up Camera – $290
  • Roof-Rack Side Rails Chrome – $90
  • Rear Console Refrigeration – $670
  • 2nd-row 60/40 Bench Seat - Leather Trim – $110
So what do you think about Ford's pricing plan for the Flex? Too high, too low or just right? Sound off in the comments.

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