BLS set for sale in Europe - Caddy lowers expectations

The Cadillac BLS represents many innovations for GM’s luxury brand. It’s not only the first Cadillac designed and built in Europe, but it will also be the first Cadillac available with a diesel engine. Based on the Saab 9-3, Cadillac expects the FWD BLS to make up around 70-percent of its European sales, according to the Detroit News. That may sound like a lot, though Cadillac has just lowered its target volume for sales in Europe from a previously mentioned 20,000 units by 2010 to a more attainable amount – 10,000 units. That volume includes Cadillac’s other models that will be on sale in Europe – the CTS, STS, SRX, XLR and Escalade.

Cadillac is perhaps taking note of the inherent difficulty of breaking into the European luxury market, which is dominated by BMW, Mercedes-Benz and Audi. Lexus has learned this lesson the hard way, selling a mere 29,000 units in Europe last year after having been on sale there for 17 years. Cadillac’s hoping there are a few thousand Europeans bored enough with the Teutonic styling and billet craftsmanship of the German brands that they’re willing to try something new. The BLS, which goes on sale in April, is that something new.

[Source: The Detroit News]

Share This Photo X