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The Chrysler Group kicked off its marketing campaign for the new Dodge Caliber yesterday with commercials running on
both cable and network stations, as well as a major push in non-traditional, interactive online outlets. Twenty-percent
of the ad budget will be spent online, in fact.
The marketing campaign revolves around the theme of
“Make Your Presence Felt” and uses the clever tagline “Anything But Cute.” You can keep your
eyes peeled for the many Caliber ads Dodge will be placing in front of your eyes over the next month, but our favorite
is the one shown above called “Copier”. Although, don’t you think the company should’ve saved this one for
the SRT-4 version?
[Source: The Chrysler Group]