Nissan Motor plans to develop a new small car
targeted at emerging markets in China, India and elsewhere, according to Reuters.
The resurgent Japanese automaker, near bankruptcy as recently as 1999, plans to invest more than $840 million in the project. The low-cost car is a big departure from Nissan's current focus on high-profit vehicles and markets, but will give the automaker access to faster growing markets.
The target price for the new car is $10,000. In the Japanese domestic market, Nissan markets minicars built by Suzuki, like the new Moco (pictured), which debuted last week.
The resurgent Japanese automaker, near bankruptcy as recently as 1999, plans to invest more than $840 million in the project. The low-cost car is a big departure from Nissan's current focus on high-profit vehicles and markets, but will give the automaker access to faster growing markets.
The target price for the new car is $10,000. In the Japanese domestic market, Nissan markets minicars built by Suzuki, like the new Moco (pictured), which debuted last week.
