Meet the Mudds. They're Chrysler's newest spokespeople, going to bat for the all-new Jeep Commander as it rolls into dealerships nationwide. The family treads through all kinds of alternative media to bring this unique story from Chrysler to the consumer.
From the press release:
The Mudds are an active, well-adjusted family of five that enjoys an adventurous Jeep lifestyle. Mr. Brock Mudd and Mrs. Tracey Mudd have three children ? Summer (age 17), Victoria (age 13) and Clay (age 11). They appear to be a quintessential family of five, except for the fact the entire family is? yep you guessed it? covered in mud. Consumers will get to know the family as they travel through humorous situations in their all-new 2006 Jeep Commander.
The Mudds? story will elaborately unfold over several weeks with bi-weekly Webisodes, biography pages, screensavers and wallpapers. Consumers also will have the opportunity to learn about the Mudds? adventures by reading Victoris?a own blog. In addition to getting to know the family in a virtual world, the Mudds also will make appearance at various events across the country.