Now that we know the what, how about the why? According to Ford, "Detroit is uniquely tied to the origins of the electronic music scene. In the 1980's variations of electronic music stemmed from inspirations of industry, including the automotive sector." So, there you go. If you're interest is piqued, feel free to read the press release, watch the video and listen to the tracks below.
We took Movement performers Ataxia and Secrets to our Michigan Assembly Plant where we build our
Focus and Focus Electric cars and turned them loose. They captured the sounds of the car being built, and transformed it into tracks that will debut live at Movement.
These tracks capture the sounds of assembly, delivering a music experience which once again ties the automotive industry with electronic music.