After we posted the renderings of the 2015 Hyundai Genesis last night, Hyundai issued a full press release revealing some of the details about its next-generation sedan. Set to make its debut at the Detroit Auto Show in a few months, the 2015 Genesis promises to bring a whole new level of styling and technology to the Korean automaker's portfolio.

Hyundai says that the design used on this car is part of its Fluidic Sculpture 2.0 language that we expect to slowly make its way across the entire lineup. Major styling changes include a taller, upright, single-frame grille (think Audi), larger headlights, sharper body lines and the swept-back, couple-like roofline. Except for spy shots, we still have no clue what the interior of the new Genesis will look like, but Hyundai says the sedan will be more intuitive for drivers to interact with. On the Genesis-foretelling HCD-14 Concept, this included a head-up display, as well as eye- and hand-gesture recognition.

For the drivetrain, Hyundai hasn't revealed much, except that the 2015 Genesis will get an all-new HTRAC all-wheel drive system. The sedan should also be better to drive, thanks to a more even weight balance, a stiffer chassis and Advanced Traction Cornering Control (ATCC) electronic suspension. Replacing the electro-hydraulic power steering system in the current model, the new Genesis will get a full-electric, rack-mounted power steering system. For more info on the upcoming 2015 Genesis sedan, check out the full press release posted below.
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Hyundai Motor Previews Soon-To-Be Launched All-New Genesis Premium Sedan

- Information on the all-new Genesis unveiled to pique market's interest
-With its initial launch in Korea, the all-new Genesis to be introduced in major
markets next year

Oct. 24, 2013 – Hyundai Motor Company, South Korea's largest automaker, today held an 'All-New Genesis Media Preview' for the Korean media at Hyundai Motor Group's R&D Center and officially unveiled the first image renderings of the car. The purpose of the pre-launch media event was to promote its domestic launch scheduled later this year. Staging its world-premiere in Korea, the all-new Genesis will debut in major markets next year.

"Launched in 2008, Hyundai's first premium rear-wheel drive sedan Genesis surprised the industry with its outstanding product competitiveness," said Moon Sik Kwon, head of Hyundai Motor Group's R&D Center, in his welcome remarks. "The evolved all-new Genesis is the product of Hyundai's best resources and capabilities and we strongly believe it will be a game-changer in the market."

With a total investment of 500 billion KRW, the project began with the aim of developing a world-class premium rear-wheel drive sedan, and it took four years to develop the current model.

Its main strengths are: Premium and distinctive design, best-in-class chassis system, premium European brands' level of driving and R&H performance, cutting-edge safety and convenience features.

With emotional touches included in every detail, conveying Hyundai's brand identity 'Modern Premium,' the all-new Genesis has secured best-in-class basic product competitiveness through numerous tests carried out in various locations worldwide, including the famed Nürburgring in Germany.


Since its introduction in 2009, Hyundai's unique design philosophy 'Fluidic Sculpture' has evolved to the next level and the all-new Genesis is the first model to adopt Fluidic Sculpture 2.0.

While maintaining its original essence, Fluidic Sculpture 2.0 is defined by core elements: Simple and harmonious design with refined fluidic design elements, modern Hyundai look with a singular hexagonal grille, easy-to-understand and pleasant design and rich visuotactile color, material and finishing of the car.

Designed based on this new philosophy, the all-new Genesis boasts a premium sports sedan look with refined, 'in-motion' design aesthetics. A single-frame premium hexagonal grille makes a bold front statement, while fluidic and voluminous surfacing complete the side lines. Meanwhile, the high-tech, sculptural surface emphasizes the rear design.

Its interior design aligns with the premium exterior, adopting consistent design details that fully reflect careful consideration of ergonomics and intuitive operation. Tailored design specifications for all materials and master craftsmanship-level finish strengthen its premium image.

The all-new Genesis also focuses on Human Machine Interface (HMI), which lets drivers intuitively recognize vehicle functions, allowing for more convenient and effective use of those functions.

Switches are categorized depending on their function, facilitating easier control. Symbols are standardized for intuitive recognition, and the feel of the grip and control have been improved as well.

Starting with the all-new Genesis, future models will be designed based on Fluidic Sculpture 2.0 and its HMI principles.


The all-new Genesis significantly improved its safety in crash tests due to improved body structure and rigidity.

Its torsional and bending stiffness have been increased by applying more ultra-high-strength steel, hot-stamping and double-section structure on the front, partitioned engine room design as well as improved rear and center floor structures.

Passenger safety has been improved by the application of advanced seatbelt functions such as Emergency Fastening Device system (EFD), which tightly fastens passengers in crashes, and Pre-Safe seatbelt, which warns of danger in advance by tightening the seatbelt.


With improved suspension and application of various advanced technologies, the all-new Genesis offers top-class driving and ride & handling performances. Greatly improved lateral stiffness of the front and rear suspensions and excellent weight balance contribute to the making of a stable chassis. Meanwhile, application of electronic control suspension such as Advanced Traction Cornering Control (ATCC) enables greater stability in corners.

Furthermore, Rack-mounted Motor Driven Electric Power Steering (R-MDPS) was first applied to the model with a variable gear ratio, which provides high-speed stability and direct response at low and medium speeds.

Hyundai's 'HTRAC' all-wheel drive system will also be available for the first time on the all-new Genesis. The advanced HTRAC system electronically controls torque split between the front and rear axles depending on road and driving conditions, offering greater stability on slippery roads and in corners. It also allows drivers to select driving modes for a sophisticated and tailored driving experience.

About Hyundai Motor
Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, with more than two dozen auto-related subsidiaries and affiliates. Hyundai Motor - which has seven manufacturing bases outside of South Korea including Brazil, China, the Czech Republic, India, Russia, Turkey and the U.S. - sold 4.4 million vehicles globally in 2012. Hyundai Motor, which employs over 90,000 worldwide, offers a full line-up of products including small to large passenger vehicles, SUVs and commercial vehicles.

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    • 1 Second Ago
      • 1 Year Ago
      I think the front end is just amazing. They previewed it on one of their concept cars, but I don't recall the name—the problem with just alphanumerics—probably HCD something or another. Not sure I'll like the back as much, I'm a bit tired of 4-door "coupes" but I'll wait and see. That new grille is very imposing and modern. I see how it could be described as "Audi-like" but in execution, I think it appears unique and "important" looking to use an old car term.
        • 1 Year Ago
        Totally agree. I'm not tired of the look of sedans with swept rooflines - I'm just tired of manufacturers calling them 4-door coupes!
      Ace Convoy
      • 1 Year Ago
      I would love to join in on the "It looks like a BMW" crowd, but it looks like a modern Hyundai... It's BMW who is looking less like a BMW. Keep it up Hyundai, give me a new G-Coupe to look at on every corner.
        • 1 Year Ago
        @Ace Convoy
        Yes! Right on every corner so the garbage trucks can pick them up and haul them off.
      • 1 Year Ago
      Spy shots of the next sonata have that nose too. Not looking to bad so far.
      Winnie Jenkems
      • 1 Year Ago
      That looks really good. But what is going on with the darkened area in the center of the grille?
        Andy Dufresne
        • 1 Year Ago
        @Winnie Jenkems
        That's an effect they added - similar to the current gen Sonata, but thankfully not anywhere near as pronounced:
      • 1 Year Ago
      Too bad there is no mention of powertrain changes if any. Given that competition is pushing 400hp+ form turbo V6s should elicit some kind of response from Hyundai. The current 5L V8 is decent but could/should provide more torque. The Caddy CTS Vsport is getting 0-60 in 4.4s... granted the price tag is $60K for that...
      • 1 Year Ago
      I don't care how flashy their designs become, they are still a bottom-of-the-heap manufacturer, dead last in the whole industry. The build quality in these cars is abysmal, the reliability is terrible, the designs are carbon copies of European cars and Lexuses, and their handling and performance is even worse than that of Toyota's. When Hyundai came to the U.S. in the 90's, it was crap. It still is crap, and always will be crap. Absolutely nothing has changed since they came, and absolutely nothing will ever change.
        • 1 Year Ago
        FtotheF: you sound EXACTLY like the old grumpy asshats in the 1960s complaining about the "Jap Crap invading our shores." Give it a rest. Time moves on. I have to say though, it must be fun living in such a simple world of black and white where nothing ever changes as you so clearly do.
          • 1 Year Ago
          Except the "jap crap" actually got better between now and the 80's. Hyundai's quality and reliability has ALWAYS been rock bottom.
        Alex Ellsworth
        • 1 Year Ago
        Ever driven one? I have. Things change quickly. Keep watching.
          • 1 Year Ago
          @Alex Ellsworth
          What a retard. You have driven neither a Tata Nano nor a Rolls Royce. Therefore, you can't prove that the Rolls Royce is better than the Nano.
        • 1 Year Ago
        Don't feed the troll. Please.
      • 1 Year Ago
      The trolls/brand snobs are upset that this car looks better, way better than their bland and boring BMW or Mercedes or Rebadged Jetta or whatever other crappy European car they drive. Even funnier is that they are splitting hairs trying to find similarities in design with other brands. Unlike those established luxury brands (I'm using the word luxury very loosely here) Hyundai actually puts in effort to create new designs. Genesis 2015 is very different from Genesis 2012. Same can't be said about 7 Series or A8 or even S class. The latest generation of those three cars looks 99% like their previous generations. These companies don't even bother changing the designs across the lineup. A 3 series looks exactly like a 7 series, but Genesis doesn't look like Sonana or Elantra. Apple wasn't the first company to make a smart phone, or a touch screen, or an app store. Other companies had tried (and failed) before Apple. Apple bought all those design ideas together, in a meaningful way.
      • 1 Year Ago
      Am I the only that has noticed someone is manipulating the vote counts on any article related to Hyundai? 10 mins after a post there will be an unusual amount of up votes for positive comments and downvotes for negative comments. Never that much activity on any other post.
        • 1 Year Ago
        That's Aaronm_mt vote flipping trying to make it look like someone is doing on Hyundai's behalf. He's a troll. See what he does in the old Honda articles.
      • 1 Year Ago
      Fluidic Sculpture 2.0... like Kinetic 2.0. I think Hyundai imitates Ford a bit.
      • 1 Year Ago
      +400hp, awd, runs on 87...ill take it.
      • 1 Year Ago
      Character line = BMW (5-series) Windows = Chevrolet Impala (!) Rear = Infiniti Q50 Shifter = BMW (don't fault them; everyone is using a similar technique now) Front end = hybrid between many styles
        • 1 Year Ago
        Pay not attention to those inevitable down votes : ) ================>>> Nice breakdown! I was just going to say something similar. It's got the famous BMW hofmiester kink on the C-pillar, which has all but been borrowed across the board by every car manufacturer(new Fusion,Infiniti, Lexus, Kia, Hyundai), so It is hardly recognized by it's true BMW heritage anymore. I loved BMWs shifter when it was just theirs. It was so unique. Now it has been ripped off and watered down and made pedestrian by none other than Hyundai, no surprise there. During the development process the spy shots of the camo'd Genesis was seen driving side by side with the F10 BMW 5-Series for months and months. I definitely see where they got their "ideas" from. Where's the vision???? Just looks like an amalgamation of successful German sedans.
      • 1 Year Ago
      Not bad looking, but why was my first thought when I first saw it was FORD FUSION? ?!!
        • 1 Year Ago
        It took me awhile but I finally see the Fusion similarity. They both have 4 wheels.
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